News
TVF appoints Nikhil Sachan, Vaibhav Suman and Ishita Mookherjee; Shreyansh Pandey moves on
4+ hour, 9+ min ago (622+ words) (L-R) Vaibhav Suman, Nikhil Sachan and Ishita Mookherjee New Delhi: The Viral Fever has announced a series of leadership appointments across its creative and business functions as the studio expands its content slate and strengthens its brand ecosystem. TVF has…...
Instagram users can now move posts around their profile grid
3+ hour, 15+ min ago (238+ words) New Delhi: Instagram has introduced a new feature that allows users to reorder posts on their profile grid, providing creators with greater flexibility in how content is displayed on their profiles. The update enables users to move any post to…...
Gen Alpha may not spend, but it already influences what families buy: Baby Billion Co-Founder
4+ hour, 48+ min ago (919+ words) New Delhi: For years, marketers have been chasing Gen Z. Brands have studied their habits, creators have built communities around them, and campaign strategies have been designed to capture their attention. But while the industry continues to focus on young adults,…...
Nykaa turns Karan Kundrra's viral makeup trolling into a shade-matching campaign
22+ hour, 20+ min ago (432+ words) New Delhi: When Karan Kundrra's foundation shade sparked a wave of online chatter and trolling, it quickly turned into one of those viral beauty moments the internet doesn't let go of. Instead of ignoring it, Nykaa decided to lean into…...
Venice TV and Branded Content Festival 2026 entries open until June 30
1+ day, 24+ min ago (126+ words) New Delhi: Entries for the Venice TV and Branded Content Festival 2026 will remain open until June 30, with submissions invited from media companies, television networks, OTT platforms, production houses and branded content creators. Held annually following the Venice Film Festival, the…...
Kulfi Collective expands leadership team, appoints Aditya Mehendale as Executive Creative Director
1+ day, 55+ min ago (232+ words) New Delhi: Creative studio Kulfi Collective has expanded its leadership team with the appointment of Aditya Mehendale as Executive Creative Director and a series of senior leadership elevations across innovation, strategy and finance. The company has promoted Jayson D'Mello to…...
Why the best branded podcasts do not feel branded
4+ day, 3+ hour ago (1156+ words) New Delhi: As more brands turn to podcasts, industry executives say the winning branded podcast is not a longer advertisement, a celebrity-led plug or an audio extension of a campaign. It is content that feels useful enough for listeners to…...
Myntra launches Creator School, brings together 250+ creators for learning and collaboration
5+ day, 47+ min ago (154+ words) Buzzincontent Myntra launches Creator School, brings together 250+ creators for learning and collaboration The event featured workshops and sessions led by teams from You Tube, Meta, and Snapchat, alongside engaging fireside chats featuring Malaika Arora, Parul Gulati, Dolly Singh, and Archana…...
Royal Enfield, UNESCO launch 4th edition of The Great Himalayan Exploration
5+ day, 3+ hour ago (401+ words) New Delhi: Royal Enfield Social Mission, in partnership with UNESCO, has announced the premiere of the fourth edition of "The Great Himalayan Exploration. The four-episode docu-series, which captures the living heritage of Himachal Pradesh, premieres on National Geographic India and…...
Meta tests "Series" feature for Reels on Instagram and Facebook
5+ day, 1+ hour ago (302+ words) New Delhi: Meta is testing a new feature called "Series" for Reels on Instagram and Facebook, aimed at helping creators organise episodic content and making it easier for users to follow ongoing video stories. As per reports, the feature allows…...