News
Ghadi’s new ad turns everyday Indian life into laundry stories
1+ hour, 15+ min ago (195+ words) RSPL Group's detergent brand Ghadi has released a new campaign film titled Anokhe Desh ke Anokhe Mael. The film centres on everyday moments from across India, using clothing and stains as a lens to reflect daily routines, work, travel and…...
Tata Play Binge introduces ‘Shots’ - a dedicated micro-drama aggregator
2+ hour, 8+ min ago (242+ words) Tata Play Binge introduces "Shots" - a dedicated micro-drama aggregator'afaqs! "Tata Play Binge expands its universe with a brand-new content category: Shots, a curation of mobile-only, vertical micro-dramas designed for quick, immersive entertainment on-the-go Featuring 12 minute episodes optimized for mobile viewing,…...
JioHotstar rolls out monthly subscription plans across mobile, super and premium tiers
3+ day, 5+ hour ago (289+ words) The new plans effective from January 28, 2026, starting at "79 per month, will offer greater flexibility, while existing subscribers see no change in benefits. As part of this, JioHotstar will be introducing monthly plans across all tiers to ensure JioHotstar continues to…...
Samantha Ruth Prabhu launches activewear brand Mile Collective
4+ day, 18+ hour ago (251+ words) Actor and wellness advocate Samantha Ruth Prabhu has launched Mile Collective, a new-age activewear and lifestyle brand focused on comfort-first, everyday clothing. The label is co-founded by Harshita Motaparthi and Pravishta Nadella, and builds on the philosophy that clothing should…...
Netflix and Sony Pictures sign first-of-its-kind global Pay-1 streaming deal
5+ day, 39+ min ago (231+ words) Netflix and Sony Pictures Entertainment (SPE) have entered into a landmark global Pay-1 licensing agreement, marking the first time a Pay-1 deal will offer worldwide streaming rights under a single, multi-year arrangement. Under the exclusive agreement, SPE's feature films will…...
Stovekraft introduces Insta-Mami to modernise traditional cooking in latest ad
5+ day, 23+ hour ago (218+ words) Stovekraft has rolled out a new campaign for its Pigeon Idiyappam Maker, introducing a brand character called Insta-Mami to highlight changing approaches to traditional cooking in Indian homes. The campaign centres on a television commercial that presents Insta-Mami as a…...
UFO Moviez expands in-cinema ad network with 44 new screens
1+ week, 2+ day ago (178+ words) UFO Moviez has added 44 new screens to its in-cinema advertising network, taking its total footprint to over 4,000 screens across India. The expansion covers multiple regional markets, including Andhra Pradesh, Telangana, Uttar Pradesh, Tamil Nadu and Kerala. According to the company,…...
The Hindu Lit For Life returns to Chennai this January for its 13th edition
2+ week, 5+ hour ago (286+ words) The Hindu Lit For Life, a literature festival, returns for its 13th edition on January 17 and 18, 2026, at the Lady Andal School premises in Chennai. This year, over 100 acclaimed voices from India and across the world will come together in more than…...
Tiny episodes, big hooks: How micro-dramas are advertised in India
2+ week, 3+ day ago (1254+ words) There was a buzzword that dominated conversations last year: micro-dramas. From media executives and creators to directors and brands, the format has become the latest obsession in digital entertainment. According to Viren Sean Noronha, co-founder of the creative agency The…...
Instagram CEO warns: The AI content boom is eroding authenticity
2+ week, 3+ day ago (558+ words) As artificial intelligence rapidly reshapes how images and videos are created, Instagram CEO Adam Mosseri is warning of a future where telling what is real online will no longer be straightforward. According to Mosseri, one of the biggest risks Instagram…...