2+ hour ago   (478+ words) Patreon's 2025 report reveals why creators are quitting the algorithm'and how brands can build better partnerships through trust and sustainability. Creating content used to feel empowering. In 2025, for many creators, it feels like a grind. As social platforms prioritize endless content…...

20+ hour ago   (716+ words) The almond milk brand leans into star power and anti-bot authenticity in its latest campaign Blue Diamond Almond Breeze is breaking ranks with the current AI advertising boom. In its latest national campaign, the almond milk brand enlists the Jonas…...

1+ day, 2+ hour ago   (752+ words) UK media consumption isn't slowing, but attention is. Here's how marketers can recalibrate UK consumers still spend hours a day with content, but McKinsey's latest study reveals a bigger issue: much of that time isn't translating into revenue." Across mediums,…...

2+ day, 16+ hour ago   (735+ words) Equinox kicks off 2026 with a visually striking campaign that draws a line between artificial perfection and real human effort Luxury fitness brand Equinox is no stranger to polarizing New Year campaigns, and its 2026 edition lands with another bold provocation. This…...

1+ week, 7+ hour ago   (505+ words) TikTok and Instagram are shifting away from follower-based feeds. Discover how this platform shift impacts creator engagement and brand strategy. Creators once built careers on "follows" and "subscribes." Not anymore. In 2025, the creator-fan relationship is increasingly controlled by algorithmic feeds…...

1+ week, 1+ day ago   (780+ words) As algorithmic feeds take over, creators are building trust through new playbooks, from Discord clipping squads to fan-funded niches Social media used to reward the hustle of building a massive following. Not anymore. As platforms double down on algorithmic curation,…...