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News
WTF is a ghost creator?
5+ day, 14+ hour ago (977+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually…...
Why brands are turning to older creators for authenticity AI can’t fake
1+ week, 5+ day ago (940+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders A generation of content creators is growing up, and so are the brand deals they’re being offered. “People were like, ‘Unfollow! This isn’t what I’m here for.’ They thought…...
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
1+ week, 5+ day ago (976+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This…...
As AI automates everything, The Atlantic is building games by hand
3+ week, 5+ day ago (376+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders At a time when companies are using AI to automate work processes and build products faster, The Atlantic is taking an increasingly unusual approach to its latest game: building…...