1+ hour, 56+ min ago   (453+ words) The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape. The Traackr Creator Advantage Report revealed a huge truth about beauty brands that most marketers have long suspected: Influencer-led brands are dominating the beauty landscape. Out…...

6+ day, 17+ hour ago   (454+ words) Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group. Exciting creator economy news - Omnicom Media has appointed Stevie Johnson as Head of Creo in the UK. The newly created role…...

1+ week, 5+ day ago   (142+ words) A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad. There's nothing like a bit of reactionary brand marketing to get in the internet's good books. And when a creator gets 100 million views…...

3+ week, 5+ day ago   (92+ words) Tell Your Story - Why Craft and Connection is the New TikTok 'Viral Hack'Hello Partner Tell Your Story - Why Craft and Connection is the New TikTok 'Viral Hack' Want to read more? Become a Partner+! Enjoy a FREE trial. 14 days on…...

1+ mon, 2+ day ago   (91+ words) Purpose Meets Psychology " Dr Julie on the Power of Trust in Brand Building'Hello Partner Purpose Meets Psychology " Dr Julie on the Power of Trust in Brand Building Want to read more? Become a Partner+! Enjoy a FREE trial. 14 days on…...

1+ mon, 6+ day ago   (538+ words) One creator with a whopping 2 million followers accused Adam Mosseri of "gaslighting" the world on Instagram's failure to protect creators. Head of Instagram Adam Mosseri faced backlash from influencers after a post about AI use on the platform missed the…...

6+ mon, 16+ hour ago   (506+ words) Margaritta is part of a growing number of travel influencers capturing life in Afghanistan after the 2021 Taliban takeover, facing heavy backlash. Travel content is one of my favourite reasons to use TikTok: it's holiday inspo, beach recommendations, and food tours....