46+ min ago  (425+ words) The initiative spans social video, user-generated content and creator efforts. In an effort to keep Heinz relevant during the final weeks of the World Cup, the brand's new social-first campaign combines a well-known symbol of soccer culture while addressing a…...

1+ hour, 57+ min ago  (342+ words) The automaker is trying its hand at comedy for "The Hawk" while the beverage marketer is cracking into golf following a refresh earlier this year. Netflix's pair of tie-ups around "The Hawk" show how the streamer is focusing on custom…...

2+ hour, 17+ min ago  (556+ words) The Catalyst Brands retailer teamed with teen creator D'j" Clark for the "Intern Diaries" and an app-first collection drop. Summer intern season is going strong, and for teen apparel retailer A'ropostale, that means it's time for the "Intern Diaries," a…...

4+ hour, 37+ min ago  (463+ words) Neighborhue, which debuted last year, is expanding to Orlando, Florida, and emphasizes how public art supports heritage and a sense of belonging. Vitaminwater is expanding a branded content platform that celebrates the power of public art with a new installment…...

3+ day, 2+ hour ago  (795+ words) The P&G brand's "Can't Wash This" campaign comes as World Cup fever gives way to the beginning of the MLS season. As World Cup action heats up, the tournament's July 19 final is not the only date circled on soccer…...

3+ day, 2+ hour ago  (922+ words) Creating and/or tapping into fandom fueled Havas" recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency. For a long time, marketers focused their attention on creating and growing a customer base. Then, they wanted…...

1+ week, 3+ hour ago  (365+ words) The condiment maker is putting samples in Chicago-area pizza boxes to reach consumers at home. Mike's Hot Honey is looking to take hot honey from a trend to a staple with its latest campaign. The "Drizzle The Mike's" platform seeks…...

1+ week, 2+ day ago  (239+ words) From Open AI'laying out its ads plan to Expedia's creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival. Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want…...

1+ week, 3+ day ago  (271+ words) A studio for brand collaborations and a short-form video feed for driving discovery were among the platform's announcements at Cannes Lions. CANNES, LIONS " When retail media first landed at Cannes Lions, it made for a bit of an odd fit…...

1+ week, 6+ day ago  (421+ words) The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the flushable wipes space. Campaign Trail is our analysis of some of the best new creative efforts from the marketing world....