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News
Creator18 unveils new identity to build enduring creator brands and IP
4+ day, 22+ hour ago (281+ words) Mumbai: Creator18, India’s first creator-led media network and a venture of Network18, has unveiled its new brand identity as it strengthens its focus on creator-led media, intellectual property and new-age audience engagement. Anurag Iyer has taken charge as Chief Executive Officer of…...
AI is the tool; the judgment is still ours: Rubbal Datta, Mandrake Tech Labs
5+ day, 4+ hour ago (621+ words) MediaNews4U.com caught up with Mandrake Tech Labs CEO Rubbal Datta Q. What’s the first thing that will change at Mandrake in the first 90 days under new leadership? The first thing that changes is posture, not process, we start listening hard, then…...
CP PLUS strengthens South India presence with Bigg Boss Tamil and Malayalam partnerships
6+ day, 22+ min ago (302+ words) Mumbai: CP PLUS, India’s leading security and surveillance solutions brand, has expanded its association with the Bigg Boss franchise by partnering with both the Tamil and Malayalam editions of the reality show. The partnership will bring CP PLUS closer to…...
Telugu Zee 5 unveils Panchanama, to premiere on September 11
1+ week, 1+ hour ago (191+ words) Mumbai: Telugu Zee 5 has announced Panchanama, a six-episode investigative thriller set to premiere exclusively on the platform on September 11, 2026. Directed by Mohan Srivatsa, the Telugu original stars Bharath Srinivasan as a determined police officer whose personal search for answers leads…...
Filmfare Awards Marathi 2026 to Premiere on 6th September at 9:30 PM, Only on Sony Marathi
1+ week, 29+ min ago (143+ words) medianews4u.com Mumbai: The glamour, pride, and celebration of Marathi cinema’s finest talent are all set to unfold on screen with Filmfare Awards Marathi 2026, premiering on 6th September 2026 at 9:30 PM on Sony Marathi, with a repeat telecast on 13th September 2026 at 10 PM. The…...
Pocket Entertainment re-enters microdramas with Pocket Saga after Pocket TV shutdown
1+ week, 5+ hour ago (409+ words) Bengaluru: Pocket Entertainment, the parent company of Pocket FM, has made a return to the fast-growing microdrama segment with Pocket Saga – Short Dramas, roughly two months after discontinuing its experimental short-form video product, Pocket TV. Currently listed on Google Play,…...
Sri Adhikari Brothers, Prasar Bharati revive ‘Suraag’ with new crime series ‘Suraag 2.0’
1+ week, 4+ day ago (298+ words) Sri Adhikari Brothers is reviving its iconic crime thriller Suraag in partnership with Prasar Bharati, bringing the property back to Doordarshan with Suraag 2.0. The new series is slated to premiere soon on DD National, with Doordarshan having unveiled the first…...
Umesh Khandelwal joins OMD India as General Manager – Media Planning
1+ week, 5+ day ago (187+ words) Mumbai: Umesh Khandelwal has joined OMD India as General Manager – Media Planning. He moves to the agency from WPP Media, where he most recently served as Business Director – Integrated Media & Growth Strategy. In his new role, Khandelwal will lead media…...
TV and YouTube play complementary roles in Novamax’s marketing strategy: Harshit Aggarwal
1+ week, 5+ day ago (1141+ words) Novamax Appliances, a home appliance brand, earlier this year announced the onboarding of aactor and director Saurabh Shukla as the official Brand Ambassador. This partnership feels like a real milestone in the company’s brand journey, and it helps strengthen its…...
Indian artists earn 29% more Spotify royalties in 2025, led by Telugu and regional languages
1+ week, 5+ day ago (677+ words) Beyond the headline royalty numbers, Spotify’s data points to a shift in the composition of India’s music consumption, with independent and artist-led releases increasingly competing with film music for audience attention. Indian artists accounted for 90% of the tracks on Spotify…...