News
Tata Play Binge debuts ‘Shots’ to aggregate mobile-first micro-dramas
2+ hour, 10+ min ago (421+ words) Tata Play Binge debuts "Shots" to aggregate mobile-first micro-dramas'MediaNews4U Tata Play Binge debuts "Shots" to aggregate mobile-first micro-dramas Built for life"s in-between moments'such as commutes, queues, and short breaks'Shots features 12 minute episodes optimized for vertical viewing on mobile devices....
Indriya becomes the bride’s quiet ally, not just her jeweller
5+ day, 3+ hour ago (440+ words) Mumbai: In a category obsessed with scale, spectacle and seismic wedding chaos, Indriya'chooses an unexpectedly intimate lens. Its new bridal campaign doesn't shout tradition or dazzle with excess. Instead, it pauses'right before the bride steps out. Conceptualised by'Ogilvy India, the…...
Max Group’s new brand film chooses feeling over footprint
5+ day, 3+ hour ago (398+ words) In a category dominated by square footage, specifications and skyline shots,Max Grouphas taken a notably different route. Its latest brand film steps away from the hard sell to offer something rarer in real estate and lifestyle advertising: emotional restraint....
Stovekraft’s Insta-Mami shows how convenience can wear tradition like a cape
5+ day, 3+ hour ago (316+ words) In a category where product communication has long leaned on functional demos and familiar tropes,Stovekrafthas chosen a refreshingly different route. Its new campaign for the Pigeon Electric Idiyappam Maker introducesInsta-Mami'a bold, character-led idea that reframes convenience not as a…...
Bergner turns cookware into a public health conversation with Vikas Khanna
5+ day, 3+ hour ago (290+ words) In a category where communication is often confined to durability claims and price-led comparisons,Bergnerhas chosen a more consequential route. Its latest national campaign, featuring Michelin-starredVikas Khanna, reframes cookware not as a commodity, but as a long-term health decision'one that…...
Gaurav Laghate to Lead Corporate Brand and PR as SPNI Enters Next Growth Phase
5+ day, 20+ hour ago (212+ words) Gaurav Laghate to Lead Corporate Brand and PR as SPNI Enters Next Growth Phase'MediaNews4U Gaurav Laghate to Lead Corporate Brand and PR as SPNI Enters Next Growth Phase In his expanded role, Laghate will lead the company's external relations mandate,…...
Sony Pictures Networks India Realigns Leadership to Drive Content-First, Cross-Platform Growth
5+ day, 21+ hour ago (352+ words) Sony Pictures Networks India Mumbai: Sony Pictures Networks India (SPNI) on Thursday announced a leadership realignment under a refreshed operating model, as it sharpens its focus on becoming a content-first, platform-agnostic and multi-lingual entertainment company. The reorganisation is aimed at…...
VAMA.app debuts Vama TV to blend spiritual storytelling with short-form content
6+ day, 1+ hour ago (404+ words) VAMA.app debuts Vama TV to blend spiritual storytelling with short-form content'MediaNews4U VAMA.app debuts Vama TV to blend spiritual storytelling with short-form content Gurugram: VAMA.app, India's fastest-growing FaithTech platform, has announced the launch of Vama TV, a first-of-its-kind…...
Natasha Kapoor moves to New York as Meta’s Global Media Strategy Lead for Wearables
1+ week, 1+ day ago (320+ words) Mumbai: Natasha Kapoor has taken on a global leadership role at Meta, relocating from the Asia-Pacific region to the United States to head media strategy for the company's wearables business. Based in New York, Kapoor will now steer worldwide media…...
Why Music Is Not Free — And Why That’s a Good Thing
1+ week, 1+ day ago (870+ words) For over a decade, the internet has trained us to believe that music is abundant, frictionless, and free. A tap, a scroll, a reel'and sound is everywhere. But as we enter 2026, the global music and content ecosystem is finally confronting…...