5+ day, 6+ hour ago   (500+ words) Australian advertising agency Havas has launched Pop Australia and appointed Raoni Lima as head of creative technology. The new operation aims to combine traditional production with AI capabilities to help brands manage creative work within budget and time constraints. Havas…...

6+ day, 6+ hour ago   (407+ words) Australian community broadcasting generates $485m in social value annually, according to new research. The sector is calling for increased government investment to address financial pressures and enhance its contributions to local communities. Australia’s community broadcasting sector generates almost half a billion…...

2+ week, 8+ hour ago   (599+ words) Optus has made a play to reconnect with Australian consumers with its first major brand advertising campaign since appointing Droga5 ANZ as its creative agency of record. The Singtel-owned telco has launched its new national tagline, “There’s always a way”, centred…...

2+ week, 5+ day ago   (640+ words) Compass 2026 is back for another year of insightful industry discussion Mumbrella’s tentpole end-of-year event series is returning this year with over 20 leading speakers taking part across unique and tailored events in Sydney, Brisbane, Adelaide, Perth, Melbourne and Hobart. The events…...

3+ week, 6+ hour ago   (306+ words) Australian branding agency Principals has rebranded Abu Dhabi’s Image Nation Studios after winning a competitive pitch against 14 global agencies. Branding agency Principals has reimagined the brand strategy and identity for Abu Dhabi-based film and television production studio, Image Nation Studios,…...

3+ week, 6+ hour ago   (219+ words) Australian news publisher News.com.au has launched a redesigned mobile app featuring a new dual navigation system.The announcement:News.com.au has unveiled a completely redesigned mobile app, paired with an expanded commercial suite and a major national…...

3+ week, 4+ day ago   (298+ words) Howatson and Co chief creative officer Gavin Chimes has departed the agency after more than five years. The agency announced his exit today, saying he would take a break from the industry before announcing his next move. Mumbrella has asked…...

3+ week, 4+ day ago   (584+ words) APAC creator marketing platform Fabulate has appointed Valerie Madon as its new director of creative strategy for Southeast Asia, Japan and South Korea. Madon, who has held senior roles at McCann Worldgroup and Meta, will lead the company’s creative strategy…...

3+ week, 5+ day ago   (1665+ words) Over the past nine years, Epic Games has transformed its blockbuster Fortnite into something bigger than a game: a platform where the world’s biggest entertainment franchises, celebrities and brands coexist in a single virtual “brandverse”. Now, marketers are no longer…...