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- Aug 17, 2026earliest in window
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News
Talent Corp partners with FastBreak for global product placement
16+ hour, 9+ min ago (270+ words) Independent agency Talent Corp has formed a partnership with US-based FastBreak Entertainment to provide product placement opportunities for brands from Australia, Southeast Asia, and the South Pacific. The agency says the deal is “multi year”. Under the new multi-year deal,…...
Mumbrellacast: Hughesy has a problem, M&C Saatchi has a problem, local tech bosses have a problem
4+ day, 17+ hour ago (168+ words) Dave Hughes is being targeted by the Witches This week on the Mumbrellacast, the MFW point their brooms at Dave Hughes, and we struggle to find a legitimate reason for the protesting – at least, not one that has anything to…...
Havas study reveals half of Australians identify as gamers
1+ week, 14+ hour ago (592+ words) Australian marketing firm Havas has released a study indicating that half of Australians identify as gamers, highlighting gaming’s increasing role in social connection and personal development. The report suggests that brands need to engage with gaming culture meaningfully rather than…...
Advertising doesn't need volunteers, so stop working for free
1+ week, 15+ hour ago (814+ words) Chas Bayfield examines the industry’s tendency to demand free creative work, and shares a resolution that has given him peace of mind. Frame from an Oreos spec ad At the start of 2026, I made a resolution which I have clung…...
AI copyright deals: Let's not cut off our nose to spite our creative face
3+ week, 6+ day ago (393+ words) Rights holding collectives remain loudly adamant that Canberra must rule out a copyright deal. Adam Barty, CEO of digital and AI consultancy Revium, believes creatives may benefit from a more pragmatic approach. Adam Barty writes that, in the AI copyright…...