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News
SCA's John Kelly on keeping radio local, building Listnr, and audience testing Jackie Henderson
1+ week, 6+ day ago (244+ words) In this exclusive Q&A with James Manning for Mumbrella, Kelly gives an insight into his deep audio thinking, including why he believes local live radio will always outperform network broadcast models, and what research tells his content team about…...
'The McKinsey of Youtube': Inside Byron-based Steve Crombie’s global operation
3+ week, 2+ day ago (1388+ words) In partnership with Youtube, Canberra’s National Film and Sound Archive this week selected 10 of Australia’s most influential creators working on the platform for inclusion in the national audiovisual collection. One of those creators, Outback Boys, is one of a number…...
Davidson: Bring back the long lunch
3+ week, 3+ day ago (589+ words) Tumbleturn’s Jen Davidson argues the future of great work depends on the oldest currency in the business: trust. The Malaya: The home of the long lunch is still out there, somewhere (The Malaya) The advertising industry used to be ridiculed…...
'Clearly a court strategy': Sandilands hits back at Jackie Henderson's PTSD claim
2+ week, 4+ day ago (664+ words) "I felt emotionally unsafe in the workplace": Jackie O speaks out for the first time. New court documents filed in Jackie “O” Henderson’s lawsuit against her former employer ARN allege she is suffering from post-traumatic stress disorder stemming from her…...
Former Mamamia host Claire Murphy joins Acast's creator network
2+ week, 36+ min ago (475+ words) Australian podcast host Claire Murphy has signed with Acast, bringing her podcast The Solo Bureau into its creator network. The move reflects a trend of journalists building independent media businesses amid declining trust in traditional media. Former Mamamia editor and…...
Kyle Sandilands served subpoena on air
1+ week, 4+ day ago (416+ words) Kyle Sandilands was served a subpoena on air this morning by his manager and on-air sidekick Bruno Bouchet. During Wednesday morning’s episode of Kyle Sandilands Live, Bouchet asked if he could “just pop into the studio” and then promptly handed…...
Gavin Chimes steps down as Howatson creative chief
3+ week, 4+ day ago (298+ words) Howatson and Co chief creative officer Gavin Chimes has departed the agency after more than five years. The agency announced his exit today, saying he would take a break from the industry before announcing his next move. Mumbrella has asked…...
Primo gets brings Collingwood AFL into brand refresh
3+ day, 22+ hour ago (293+ words) Collingwood players Nick Daicos and Jack Crisp snack on jerky for Primo Australian smallgoods brand Primo has launched its first air-dried jerky range, supported by a campaign featuring Collingwood AFL players Nick Daicos and Jack Crisp. The iconic Australian smallgoods…...
Mumbrellacast: Hughesy has a problem, M&C Saatchi has a problem, local tech bosses have a problem
4+ day, 2+ hour ago (168+ words) Dave Hughes is being targeted by the Witches This week on the Mumbrellacast, the MFW point their brooms at Dave Hughes, and we struggle to find a legitimate reason for the protesting – at least, not one that has anything to…...
Club 4x4 Insurance launches new campaign featuring Bob the Bobblehead
1+ week, 4+ day ago (200+ words) Insurance brand Club 4×4 has launched a new campaign introducing its mascot, Bob the Bobblehead. The campaign aims to enhance brand recognition in a competitive market, following the success of its previous campaign. Following the success of last year’s “Free the…...