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News
LIA Creative LIAisons 2026 Brings 130 Young Creatives From Around the Globe to Las Vegas to Level Up Their Skills and Observe R
5+ day, 8+ hour ago (250+ words) This year, the Creative LIAisons program includes hot topics like “What CCOs are looking for”, Everything you’ve wanted to ask a CCO, Entertainment vs. Content vs. Traditional Advertising, The Reality of Making Great Creative Work, and many other talks/panel…...
Seeing the Film Before It Exists: The Animator’s Approach to Directing
6+ day, 7+ hour ago (1360+ words) Carelli also reflects on the balance between practical and digital. He tries to make things as real as possible and save VFX and post-production for the things that can truly make a difference. The ideal line between practical and digital…...
Beyond Keyword-Matching: Music as Intentional Storytelling
6+ day, 7+ hour ago (214+ words) September, 2026.- Swell Sound is an audio post service—you hire them, they create a killer mix, they hand it over. Topshelf is a different animal: a catalog and a licensing relationship. Elad Marish, Founder & ECD of Swell Sound, explains that…...
Radiators, Not Fridges: The Independent Agency Advantage
1+ week, 3+ day ago (686+ words) Perkins also reflects on the independent agency advantage. Big, networked agencies sell comfort and reassurance, but that can breed complacency. Being a smaller independent gives them agility. They may be smaller in headcount, but the team comes with varied backgrounds…...
???The Unseen Goal???: After 63 years, Vodafone and BVB recreate first ever goal in Bundesliga history using AI
1+ week, 6+ day ago (220+ words) Reconstructed from the memories of eyewitnesses, media reports, and data points, AI translated the goal into moving images – enabling football fans to experience the first goal in Bundesliga history in lifelike detail. Meticulous reconstruction of an historic moment The stadium…...
LERMA/ Names José Julián Acosta as Head of Production
3+ week, 6+ day ago (189+ words) DALLAS, TX – August 25, 2026 — LERMA/ has named José Julián Acosta Head of Production, marking the latest investment in the independent agency’s next era of growth and creative ambition. Acosta will lead the agency’s integrated production practice, partnering across creative, strategy, brand…...
How Xero drove its global expansion with 600 AI-powered campaign variations
2+ week, 6+ day ago (216+ words) After dominating the UK, Australia, and New Zealand, small business financial platform Xero and agency ARGONAUT are mounting Xero’s biggest global expansion yet in the U.S.—powered by AI production that helped them create 600 campaign variations for eight markets in…...
Cultural Power: Earning Relevance, Not Buying Attention
2+ week, 6+ day ago (1759+ words) August, 2026.- The relationship between people and brands is constantly evolving. It changes as lives change, as technology advances, and now, it is accelerating as AI reshapes culture itself. Guy Bradbury, Chief Creative Officer at M+C Saatchi UK, believes the…...
Award-Winning Directing Duo Wolfberg Joins Rabbits Black
2+ week, 6+ day ago (358+ words) LOS ANGELES, CA – August 19, 2026 – Rabbits Black, the commercial production company, headquartered in Las Vegas, Nevada with offices in Los Angeles, CA has signed Wolfberg, the Prague-based directing duo of Jan Kalvoda and Přemysl Ponáhlý, for U.S. commercial representation. Formed…...
Oliver King joins Thompson Spencer as Managing Partner: Strategy
2+ week, 6+ day ago (431+ words) AUCKLAND, 24 August 2026 Thompson Spencer has appointed highly regarded, award-winning media strategist, Oliver King, as Managing Partner: Strategy, adding further firepower to the agency’s leadership team and its connected approach to strategy, creative and media. Most recently Head of Strategy at…...