4+ day, 15+ hour ago   (245+ words) Roastbrief US 25, 2026– PetSmart has named BarkleyOKRP its creative and media agency of record following a competitive review led by Pile+Co, consolidating key marketing responsibilities under one integrated agency partner BarkleyOKRP will lead strategy, creative, media, data and analytics, helping…...

2+ week, 4+ day ago   (406+ words) Abhay Sachar, Associate Vice President, Madison TurnT and Anugrah Madison Mumbai, Date, 2026: Madison World is strengthening its leadership team with a series of strategic appointments and expanded mandates across media, content, cinema, sponsorships and OOH. The move brings together experienced…...

2+ week, 4+ day ago   (273+ words) Roastbrief US FutureDeluxe, the global creative studio and part of the Forever group, announced the strategic appointment of Mercedes Perez-Bode as Business Director This newly created role is dedicated to expanding the studio's client partnerships and bringing in new, forward-thinking…...

2+ week, 5+ day ago   (216+ words) After dominating the UK, Australia, and New Zealand, small business financial platform Xero and agency ARGONAUT are mounting Xero’s biggest global expansion yet in the U.S.—powered by AI production that helped them create 600 campaign variations for eight markets in…...

2+ week, 5+ day ago   (364+ words) On the agency’s double-digit growth and 29 new client wins, Moore notes that winning is a double-edged sword because it can be hard to scale at the rate of rapid growth. They need to be empathetic to their people and understand…...

2+ week, 5+ day ago   (1759+ words) August, 2026.- The relationship between people and brands is constantly evolving. It changes as lives change, as technology advances, and now, it is accelerating as AI reshapes culture itself. Guy Bradbury, Chief Creative Officer at M+C Saatchi UK, believes the…...

2+ week, 5+ day ago   (431+ words) AUCKLAND, 24 August 2026 Thompson Spencer has appointed highly regarded, award-winning media strategist, Oliver King, as Managing Partner: Strategy, adding further firepower to the agency’s leadership team and its connected approach to strategy, creative and media. Most recently Head of Strategy at…...

3+ week, 2+ day ago   (1608+ words) The key question for any brand or agency considering this technology is: How can the risk of visible errors be reduced when there is no opportunity to test everything at the actual venue before the event? The answer does not…...