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News
Whistles marks 50 years with bold brand relaunch, new ‘Designed for an Open Mind’ brand platform and a campaign starring 50
3+ day, 12+ hour ago (319+ words) open-minded customers Roastbrief US Weirdo helped Whistles build the campaign around guerrilla casting, which saw thousands respond to enigmatic posters calling for open-minded applicants Whistles, the London-based womenâs fashion brand, is celebrating 50 years with a new âDesigned for…...
Lite n' Easy serves up a fresh take on healthy living with Christian Hull via Ogilvy
3+ day, 12+ hour ago (335+ words) Sydney, September 10, 2026: Lite n’ Easy is breaking from the conventions of the health and wellbeing category with a new integrated campaign designed to take the iconic Australian brand to a broader audience, created with Ogilvy. Starring well-known Australian comedian and…...
Morgan & Morgan Takes Personal Injury to the Runway at New York Fashion Week
4+ day, 8+ hour ago (165+ words) America’s Largest Personal Injury Law Firm Partners With Designer Lawrence Cooper to Take Injury-Inspired Fashion to the Runway (New York, NY) – Morgan & Morgan, America’s largest injury law firm, is heading somewhere you probably wouldn’t expect to find a personal injury…...
Macunaíma.ag Produces Instagram Activation at the Rock in Rio 2026 Lounge
4+ day, 9+ hour ago (312+ words) Roastbrief US Agency is responsible for the creative direction, set design, and production of the activations taking place in the exclusive lounge September 2026 â Macunaíma.ag is the agency behind the production, creative direction, and overall execution of Instagram's activation…...
Intern to Associate Creative Director: Charting Corey Lynch´s Trajectory at Young Hero
4+ day, 10+ hour ago (224+ words) BROOKLYN, NY–It started six years ago with a simple ask. While studying at the University of Delaware, Corey Lynch reached out to a videographer whose work he admired and asked to shadow him for a month. That videographer happened…...
Toronto Director Blair Vermette Joins Smoke&Oakum’s Roster, Bringing Two Decades of Craft to the Studio’s Genera
4+ day, 11+ hour ago (303+ words) Toronto Director Blair Vermette Joins Smoke&Oakum's Roster, Bringing Two Decades of Craft to the Studio's Generative-First Production Offering roastbrief.us New York, NY â September xx, 2026 â Smoke&Oakum, the generative-first commercial production company built on traditional craft, today…...
Adwanted brings direct mail and door drops into mainstream media planning for the first time
4+ day, 12+ hour ago (236+ words) Through an exciting new joint initiative, for the very first-time users can now also view direct mail and door drop options in Adwanted Connected’s Regional app. Media planners who can now use the app to assess mail within a defined…...
How Trident Leads the Competitive Ranking Among Rock in Rio 2026 Sponsor Brands
5+ day, 10+ hour ago (160+ words) Roastbrief US São Paulo, September 2026 â Trident ranks first in the competitive ranking among sponsor brands at Rock in Rio 2026, achieving a 14% Share of Voice, representing an increase of 6.6 percentage points compared to the previous period The result reinforces the…...
LIA Creative LIAisons 2026 Brings 130 Young Creatives From Around the Globe to Las Vegas to Level Up Their Skills and Observe R
5+ day, 14+ hour ago (250+ words) This year, the Creative LIAisons program includes hot topics like “What CCOs are looking for”, Everything you’ve wanted to ask a CCO, Entertainment vs. Content vs. Traditional Advertising, The Reality of Making Great Creative Work, and many other talks/panel…...
Hyperquake Brings the Library of Congress Collections to Life for Young Researchers Through Digital Interactive Design at The So
5+ day, 9+ hour ago (384+ words) urce Roastbrief US Washington, D.C., Cincinnati, and New York â The Library of Congress has opened The Source: Where Curiosity Sparks Discovery, a 4,000-square-foot experiential research gallery designed for children ages 8 to 15 Developed as part of the Libraryâs broader A…...