News
Critics slam Nike, LeBron for MLK-inspired sneaker
1+ hour, 39+ min ago (285+ words) Critics slam Nike, LeBron for MLK-inspired sneaker'Sports Business Journal Critics slam Nike, LeBron for MLK-inspired sneaker Nike and Lakers F LeBron James have "found themselves at the center of controversy" over a tribute to Dr. Martin Luther King Jr. with…...
NBC to keep post-Super Bowl LX focus on Winter Olympics
3+ hour, 3+ min ago (280+ words) NBC will follow Super Bowl LX with immediate Winter Olympics coverage, airing Primetime in Milan around 10:45pm ET featuring women's downhill and team figure skating, prioritizing sports-to-sports lead-out over launching an entertainment show. NBC to keep post-Super Bowl LX focus on…...
Good Good Golf debuting new marketing campaign, partnering with Target
3+ hour, 28+ min ago (335+ words) Influencer brand Good Good Golf is debuting a new ad campaign Wednesday around the PGA Show in Orlando. The campaign, "There's More to Golf," rolls out as Good Good launches a new website and activates at the PGA Show for…...
Penfold Golf adds Matt Wallace as ambassador amid brand’s comeback
11+ hour, 13+ min ago (319+ words) Longtime golf brand Penfold is ramping up its marketing efforts as it nears its 100th birthday and has signed Englishman Matt Wallace as an ambassador. Penfold was founded in 1927 and has had players like Seve Ballesteros, Nick Faldo and Gary Player…...
Netflix updates bid for WBD to all-cash offer in effort to fend off Paramount
1+ day, 2+ hour ago (252+ words) Netflix's $83B cash-and-stock deal to acquire Warner Bros. Discovery's studio and streaming business -- including HBO Max -- has been altered to an all-cash offer. Netflix updates bid for WBD to all-cash offer in effort to fend off Paramount Netflix's $83B cash-and-stock deal to…...
NFL Christmas helps December to best month ever for streaming
1+ day, 19+ hour ago (291+ words) Streaming set a new record in December with 47.5% of TV usage in the U.S., fueled by Christmas delivering the best day on record for streaming (54% of TV) with an assist from three NFL games across Netflix and Prime Video. NFL Christmas…...
Fanatics Studios launches with top-shelf partners
2+ day, 8+ hour ago (218+ words) As a content partner with LA28, Fanatics Studios will create film, TV and digital projects, and it will produce the official Olympic film that will be aired theatrically. Fanatics Studios and MLB will begin a partnership as well, including a docuseries…...
‘SNL’ spoofs Michael Irvin’s outrageous Miami sideline celebrations
2+ day, 11+ hour ago (188+ words) SNL" spoofs Michael Irvin"s outrageous Miami sideline celebrations'Sports Business Journal "SNL" spoofs Michael Irvin"s outrageous Miami sideline celebrations "Saturday Night Live" cast member Kam Patterson played the role of Pro Football HOFer Michael Irvin during SNL"s Weekend…...
OneCourt named finalist for SXSW Pitch Competition
5+ day, 1+ hour ago (162+ words) OneCourt named finalist for SXSW Pitch Competition'Sports Business Journal Nominations are being accepted for the 2026 Sports Business Awards. Submit today! Deadline 1/26. OneCourt named finalist for SXSW Pitch Competition Accessibility tech startup OneCourt was named one of 45 finalists for the SXSW…...
Sports Media Pod: Why female sports fandom is surging
6+ day, 9+ hour ago (67+ words) Sports Media Pod: Why female sports fandom is surging'Sports Business Journal Nominations are being accepted for the 2026 Sports Business Awards. Submit today! Deadline 1/26. On this week's Sports Media Podcast, TikTok's Kat Marquez shares why women are one of the fastest'growing…...