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News
Paramount Execs Reveal Why They Believe They'll Win WBD Merger Trial
45+ min ago (146+ words) 2027—A federal judge set the date for the Paramount and Warner Bros. Discovery merger trial for next March, shortly before the company gave its Q2 earnings call on Tuesday. $30 billion—Expected total revenue in 2026, reflecting 4% growth year over year. In its…...
MTV for This Generation: Track Star Is What a Media Company Looks Like Now
12+ hour, 38+ min ago (184+ words) When Kamala Harris ran for president in 2024, she skipped the traditional sit-down interview with Time magazine, a ritual for presidential candidates since 1940. Instead, the Democratic nominee made time for a comparatively obscure podcast-turned-music interview series called Track Star. For a…...
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
12+ hour, 38+ min ago (1530+ words) Instead, the business now more closely resembles a diversified conglomerate, encompassing a chocolate brand, a toy manufacturer, a brand studio, a competition show on Prime Video, a financial services app, and, coming later this year, a mobile telecommunications platform. Donaldson,…...
ADWEEK's 2026 Media Plan of the Year: Outstanding Strategies for Changing the Conversation
12+ hour, 38+ min ago (237+ words) Changing the conversation is no easy task in our fragmented media landscape. With so many voices, standing out requires creativity, authority, and making platforms work for your brand instead of bowing to algorithms. Our 2026 Media Plan of the Year awards…...
Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance
1+ day, 3+ hour ago (206+ words) The ‘80s called, and Jazzercise is making a comeback. The global dance and fitness brand is heating up for a refresh with the help of Atlanta-based indie Super Nice, which it just named its new creative agency of record. Super Nice…...
MS NOW Completes Schedule Revamp With Peter Alexander’s Debut
1+ day, 8+ hour ago (176+ words) On Monday, MS NOW announced the highly anticipated debut of Peter Alexander’s new weekday show, State of Play with Peter Alexander. The show will air Monday, August 10, at 11 a.m. ET, completing MS NOW’s new schedule revamp. In a memo to…...
Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents
1+ day, 9+ hour ago (495+ words) Goldfish crackers is flaunting its healthier side to modern families with playful, handcrafted ads reintroducing its “The Snack That Smiles Back” tagline, as the GLP-1 boom puts pressure on the snack industry. Mischief @ No Fixed Address created a series of…...
Heineken Will Reward Serena Williams' Superfans With a Trip to the US Open
1+ day, 9+ hour ago (504+ words) Serena Williams is teaming up with Heineken to turn old ticket stubs into a shot at the 2026 U.S. Open. A new ad, created by Heineken’s creative agency of record LePub NY, combines archival footage of Williams with animation inspired by artwork…...
ADWEEK Creativity Advantage: Brands Must Cede Control In Their World-Building Era
1+ day, 12+ hour ago (179+ words) ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical, and what it means for the future. Brands are trading in their traditional campaign tentpoles for a new creative playbook: world-building....
Ads of the Week: 10 Campaigns That Caught Our Eye, From On to Reese's
4+ day, 12+ hour ago (188+ words) There’s an accent on fun this week. Lindsay Lohan has a new role for Reese’s Oreo, DoorDash spoofs period dramas, and Summer House star Kyle Cooke goofs it up for Yahoo. Meanwhile, Queer Eye’s Antoni Porowski stars in a new…...