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afaqs. com > news > advertising > mathrubhumi-rolls-out-festive-campaign-ahead-of-onam-12147971

Mathrubhumi rolls out festive campaign ahead of Onam

2+ hour, 59+ min ago  (222+ words) Mathrubhumi has launched a two-part campaign ahead of the Onam festive season. The campaign will run across the media group's print, television, radio and digital platforms. The first campaign, titled 'Legends of Onam', draws on figures associated with the festival,…...

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afaqs. com > news > ott-streaming > veto-strengthens-regional-content-with-28-new-channels-12146076

VETO strengthens regional content with 28 new channels

21+ hour, 51+ min ago  (188+ words) afaqs! "VETO has added 28 live channels to its platform, taking its total live channel count to more than 55 The new additions span 12 languages: Hindi, Punjabi, Gujarati, Marathi, Tamil, Telugu, Kannada, Malayalam, Odia, Bangla, Bhojpuri and Haryanvi and cover genres including…...

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afaqs. com > news > advertising > the-one-clubs-portfolio-night-2026-to-return-to-india-this-october-12145055

The One Club's Portfolio Night 2026 to return to India this October

1+ day, 1+ hour ago  (365+ words) The One Club for Creativity announced the first group of 25 cities and hosts for this year's edition of its long-running Portfolio Night, including three events in India. Omnicom Advertising will host an in-person Portfolio Night in Mumbai, as well as…...

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afaqs. com > news > mktg > mrdiy-forays-into-beauty-segment-launches-adorea-beauty-12144858

MR. D. I. Y. forays into beauty segment, launches Adorea Beauty

1+ day, 2+ hour ago  (187+ words) afaqs! has entered the beauty category with the launch of Adorea Beauty, its first dedicated beauty brand in India The new private label includes nearly 200 products across colour cosmetics, skincare, nail care and everyday beauty essentials The range spans eye,…...

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afaqs. com > news > ott-streaming > netflix-to-add-short-form-videos-to-platform-amid-youtube-rivalry-12144766

Netflix to add short-form videos to platform amid You Tube rivalry

1+ day, 2+ hour ago  (115+ words) afaqs! "Netflix will introduce short-form videos to its platform from early August as it expands its content offering beyond films and series, according to a report by Business Insider The streaming platform has signed licensing deals with publishers including Buzz…...

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afaqs. com > news > ott-streaming > tata-play-binge-brings-etv-win-to-its-ott-platform-12144639

Tata Play Binge brings ETV Win to its OTT platform

1+ day, 3+ hour ago  (159+ words) The addition takes Tata Play Binge's OTT portfolio to more than 30 national, international and regional streaming services. ETV Win offers a library of more than 499 Telugu films, 130 original films from WIN Originals and Ushakiron Films, television serials, web series, children's…...

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afaqs. com > news > advertising > millennials-to-lgbtq-couples-sattva-real-estate-uses-ai-ad-to-invite-modern-homebuyers-12142884

Millennials to LGBTQ+ couples: Sattva real estate uses AI ad to invite modern homebuyers

1+ day, 10+ hour ago  (843+ words) All real estate ads will tell you how their location, amenities and prices are unmatched by the virtually identical offerings by their competitors. Aiming to break away from this tedious mould, the South Indian real estate giant Sattva Real Estate…...

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afaqs. com > news > mktg > kfc-turns-the-iconic-peace-sign-into-a-piece-sign-for-fried-chicken-month-12139324

KFC turns the iconic peace sign into a 'piece' sign for Fried Chicken Month

2+ day, 21+ hour ago  (202+ words) KFC has launched a new campaign featuring Arjun Kapoor and Anshula Kapoor, reimagining the iconic peace sign as the 'piece' sign to mark Fried Chicken Month. The campaign began with cryptic social media posts and brand interactions that suggested the…...

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afaqs. com > news > media > harpercollins-acquires-worldwide-rights-to-rajiv-bakshis-debut-book-12137707

Harper Collins acquires worldwide rights to Rajiv Bakshi's debut book

3+ day, 4+ hour ago  (233+ words) Harper Collins Publishers India has acquired the worldwide rights to the debut book by business strategist and corporate leader Rajiv Bakshi. Focused on executive success and navigating the changing world of work, the book will be published by Harper Collins…...

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afaqs. com > news > media > why-star-plus-is-returning-to-reality-tv-after-four-years-with-india-ke-top-1-12134710

Why Star Plus is returning to reality TV after four years with 'India Ke Top 1%"

3+ day, 10+ hour ago  (853+ words) Four years after stepping away from weekend reality programming, Star Plus is making a calculated return to the genre, betting that Indian audiences are ready for a new kind of game show. "Non-fiction naturally brings everyone together," says Sumanta Bose,…...