2+ mon, 1+ week ago  (26+ words) The campaign highlights trend-led Indian wear for younger consumers, with a film following friends through work, trips and weddings in looks from the new collection....

3+ hour, 29+ min ago  (254+ words) afaqs! "Wrogn has released a campaign featuring Ibrahim Ali Khan, centred on perceptions around Gen Z and the idea of a generation gap The film positions Gen Z within the broader debate around work culture, contrasting labels such as "lazy…...

3+ hour, 26+ min ago  (218+ words) afaqs! "Catering to the demand for mobile-first, short serialised content, Vi Movies & TV, the content aggregator platform from telco Vi, has announced its foray into the Microdrama category. Microdramas will be available on Vi Movies & TV for the first time…...

4+ hour, 46+ min ago  (193+ words) Eloelo Group has partnered with Slay Media as its content and video creation partner. The collaboration covers content development and video production across Eloelo Group's digital platforms, as the company looks to expand its content ecosystem. As part of the…...

11+ hour, 37+ min ago  (863+ words) Farah Khan. Archana Puran Singh. Alia Bhatt. Sonakshi Sinha. Kriti Sanon. Jacqueline Fernandez. Suryakumar Yadav. Dipika Kakkar. The list is growing fast. A wave of Indian celebrities is turning into full-fledged content creators on You Tube. Once dominated by independent…...

12+ hour, 17+ min ago  (257+ words) There's a layer of branding most marketers overlook." The most powerful brand mnemonic isn't always what you sell. Sometimes, it's what you stand for " made tangible. Take the legendary NDTV mic. Not a product. But a signal of credibility, authority, and…...

3+ day, 23+ hour ago  (279+ words) Times Internet has announced the launch of Diaspora Dialogues - a fortnightly video podcast featuring intimate, unfiltered conversations with South Asian trailblazers shaping culture, business, and creative life across America and beyond. Hosted by veteran broadcaster Sujatha Padmanabhan, the show is…...

4+ day, 23+ hour ago  (402+ words) afaqs!...

4+ day, 23+ hour ago  (163+ words) red Bus has launched a new set of films under its Maharashtra-focused campaign "Majhi Bus, Manjhe red Bus, introducing the "Aai Shappath creative route. The campaign draws on a commonly used Marathi expression to build its narrative. Across four films,…...

5+ day, 1+ hour ago  (528+ words) Pernod Ricard India's Seagram's Xclamat! on Mixers has entered the market with a campaign that moves beyond a conventional product launch. Designed as a participative experience, it brings together digital engagement and a large-scale physical activation, culminating in an India…...