News
Chat GPT Brings Football To Billboards
1+ hour, 21+ min ago (545+ words) In an outdoor advertising landscape often dominated by crowded messaging and complex visuals, Chat GPT takes the opposite approach. The billboard features a clean blue background with the word "chat" on one side and "football" on the other, interrupted by…...
Papa Johns Turns Bus Stop Into Arcade
3+ hour, 53+ min ago (708+ words) As part of its global collaboration with Disney and Pixar ahead of the release of Toy Story 5, Papa Johns has launched a unique experiential outdoor advertising activation in Madrid. The installation recreates the famous claw machine scene from the original…...
Screwfix Turns Speed Into Convenience
2+ day, 19+ hour ago (605+ words) Screwfix has partnered with M+C Saatchi Group UK to launch the next phase of its successful "No Stopping You" platform. The new campaign, titled "Screwfix Convenience", focuses on the retailer's strongest competitive advantage: helping customers get what they need…...
Tinder Spec Campaign Celebrates Imperfect Matches Instead of Soulmates
2+ day, 19+ hour ago (579+ words) Dating apps often promise users the search for "the one" " the perfect match, soulmate, or lifelong partner. But this speculative outdoor campaign for Tinder takes a different perspective, suggesting that real relationships are rarely perfect and that meaningful connections often…...
7-Eleven Challenges Coffee Expectations With Creativity
6+ day, 20+ hour ago (793+ words) 7-Eleven Australia's new in-house agency, The Corner Shop, has launched its first major campaign, "Expect Nothing. Get Everything, encouraging Australians to rethink what they expect from convenience-store coffee. 7-Eleven Australia has officially introduced The Corner Shop, a new internal creative…...
Coca-Cola Turns Its Iconic Bottle Into Chopsticks in Clever OOH Campaign
5+ day, 22+ hour ago (673+ words) Coca-Cola's "Cokesticks" campaign transforms the brand's iconic bottle shape into chopsticks, proving how powerful recognizable design assets can be without relying on logos or messaging. Coca-Cola has launched Cokesticks, an outdoor campaign that transforms the brand's famous contour bottle into…...
KFC "Bucket For One" Turns Solo Eating Into a Bold Renaissance-Inspired Campaign
1+ week, 23+ hour ago (571+ words) Bucket For One is KFC Sweden's campaign with Uncommon Stockholm that celebrates the indulgent, selfish pleasure of eating fried chicken alone. KFC, in collaboration with Uncommon Stockholm, has launched Bucket For One, a campaign centered on the idea of embracing…...
Purina Turns Billboards Into Birdhouses To Protect Reykjav'k Birds
1+ week, 2+ day ago (784+ words) Purina Latz transformed traditional outdoor advertising billboards in Reykjav'k into elevated birdhouses, encouraging cat owners to keep their pets well-fed while helping protect local bird populations from hunting. Most billboard campaigns are designed to capture attention, but Purina Latz decided…...
Funkin Launches "Girls Just Wanna Have Funkin" OOH Campaign
1+ week, 2+ day ago (722+ words) Funkin and Impero launched "Girls Just Wanna Have Funkin," an integrated OOH, social, and shopper marketing campaign designed to promote Funkin Nitro Cocktails across key social occasions. Funkin has unveiled "Girls Just Wanna Have Funkin", a new integrated advertising campaign…...
Mortal Kombat II Wreaks Havoc Through Toronto Stunt
1+ week, 5+ day ago (822+ words) Warner Bros. , WXM Tech, and agency 23rd Street Diner transformed Toronto's Queen Street West into a live-action Mortal Kombat II experience using a dramatic experiential stunt featuring a car sliced in half by Kung Lao's spinning hat. Passersby on Queen Street…...