News
made by ikigai's Origami puts human composers at the centre of bespoke music
10+ hour, 18+ min ago (330+ words) Origami is built around a curated catalogue of tracks composed in advance by human artists. When a brief arrives, the music is selected, adapted and shaped to fit the film, allowing clients to hear it against a current edit immediately....
Deadline extended to June 15th for entries to Campaign Brief's The Work 2026 ~ Enter now
7+ hour, 7+ min ago (850+ words) Now in its 23rd year, The Work features the very best advertising of the year from Asia, Australia and New Zealand. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. There are…...
Centerfruit and Ogilvy take 'Kaisi Jeebh Laplapayee' to an Indian wedding in new film
8+ hour, 46+ min ago (506+ words) Centerfruit and Ogilvy take "Kaisi Jeebh Laplapayee" to an Indian wedding in new film Campaign Brief Asia Centerfruit, from the house of Perfetti Van Melle India, returns with a fresh expression of its "Kaisi Jeebh Laplapayee" platform through a new…...
Titus Upputuru's short film Parcel draws ticketed audience at Mumbai screening
9+ hour, 3+ min ago (513+ words) Campaign Brief Asia Titus Upputuru's acclaimed short film Parcel enjoyed a successful theatrical screening before a ticketed audience in Mumbai over the weekend, reaffirming the film's growing popularity and its enduring appeal among lovers of independent cinema. The film released…...
FBI Talent Co. sponsors LIA 2026 Creative LIAisons and Jury lunch " Campaign Brief Asia
10+ hour, 57+ min ago (343+ words) FBI Talent Co. and LIA share the same values and visions for developing emerging talent. Originally focused on the Creative side of the industry, FBI Talent Co. has evolved to meet the needs of an fast evolving marketplace over the…...
MAD STARS 2026 unveils 42 final jurors as June 15 entry deadline approaches
1+ day, 7+ hour ago (209+ words) Within this framework, the 42 Final Jurors announced to date are organized into five specialized panels: Traditional, Experience, Entertainment, Strategy, and Digital. Each panel is aligned with a specific cluster of the 25 Stars. All entries first undergo online Preliminary Judging, with…...
Fishermen Integrated and Directors Think Tank create 30th anniversary campaign for IKEA Malaysia celebrating the homes it helped shape
1+ day, 8+ hour ago (304+ words) For IKEA Malaysia's 30th anniversary campaign, Fishermen Integrated Malaysia partnered with Directors Think Tank, bringing together directors Aiman Aliff and Ausz Din to create a piece that moves through different eras and milestones, reflecting changing times while keeping the furniture at…...
GXBank battles banking monsters in Tokusatsu-inspired campaign from Publicis Groupe Malaysia
1+ day, 9+ hour ago (168+ words) Established in 2023, GXBank is Malaysia's first digital bank with the mission of leveraging technology to disrupt the traditional banking sector. It strives to make high-quality financial services conveniently accessible so that every Malaysian can be financially resilient. "Tokusatsu', meaning "special…...
Wieden+Kennedy Tokyo launches VHS CLUB celebrating the golden age of physical media
1+ day, 6+ hour ago (296+ words) As streaming has transformed how audiences access film and video, many of the rituals that once surrounded movie culture'browsing shelves, discovering cover art, renting tapes, and sharing recommendations among friends'have gradually disappeared. VHS CLUB revisits these experiences through a carefully…...
Subway Malaysia folds its brand history into new campaign via Beatnk
1+ day, 8+ hour ago (220+ words) Among the recurring visual fragments are nods to the Footlong Cookie and Footlong Cup launch from the previous year, the miniature Subway x Grab subs, past campaign posters, branded merchandise, and props carried over from earlier creative rollouts. Rather than…...