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News
Nike’s 'Rip the script' to become longest ad ever to air on ITV
1+ hour, 11+ min ago (69+ words) Campaign UK More than six minutes of commercial air time booked for Nike's 2026 World Cup film. ✓ Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work ✓ Essential round-ups such as Movers and Shakers,…...
The perception gap: why collaboration is redefining modern newsbrands
2+ hour, 5+ min ago (68+ words) Campaign UK In a fragmented media landscape, there remains a collective commitment to protecting the principles that underpin professional journalism. ✓ Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work ✓ Essential round-ups such…...
What if commercial TV is neither fine nor dead?
1+ hour, 39+ min ago (30+ words) Campaign UK The TV industry is great at pacifying its detractors, but is it missing an opportunity to learn from them?...
The watches might be smart, but the advertising will have to be smarter
2+ hour, 8+ min ago (61+ words) Campaign UK Are you wearing a watch? (Did you glance just then to check? I hope so. I like the idea that I can make you do stuff with just the power of black marks on white paper. Don't think…...
Click-through as currency shows how brands have got the internet all wrong
2+ hour, 8+ min ago (54+ words) Campaign UK If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to the end…...
Journalism is changing from how we're reading to how much we're reading
2+ hour, 8+ min ago (24+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Culture out of crisis: A new capitalism
1+ hour, 59+ min ago (21+ words) Campaign UK There is increasing concern about the workings of the least-worst economic model....
Our jobs could be under threat from the Eugene Goostmans of the world
2+ hour, 8+ min ago (82+ words) Campaign UK Have you seen the movie Transcendence with Johnny Depp? I don't recommend it. Appallingly overblown sci-fi guff about a scientist who gets himself "uploaded" into a computer - becoming a glitchy, screen-based entity spouting platitudes in that spiky green…...
Amazon and Google use Super Bowl to do battle over voice assistants
1+ hour, 38+ min ago (36+ words) Campaign UK They used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of the year....
This isn't sociology, this is advertising
2+ hour, 8+ min ago (18+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...