5+ hour, 37+ min ago  (255+ words) Mark your calendars: on Friday, May 22 the Campaign Breakfast Briefing returns to host an all-new event focused on retail media and commerce media. The half-day event will take place at 8 a. m. at The Westin Dubai Mina Seyahi, bringing together senior marketers,…...

22+ hour, 38+ min ago  (461+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...

2+ day, 4+ hour ago  (10+ words) Creed picks Faux Consultancy as regional PR partner'Campaign Middle East...

6+ day, 3+ hour ago  (703+ words) In other words, marketers have already solved reach. What they have not solved is relevance. That distinction is at the heart of why entertainment and sports marketing increasingly feels like shouting inside a crowded stadium. The biggest structural shift in…...

2+ day, 18+ hour ago  (432+ words) Globally renowned luxury brand Jacquemus has taken note of organic storytelling by a group of creative voices in Lebanon, who began creating a film as a passion project, which then turned into a viral video garnering more than 500, 000 views to…...

1+ week, 6+ hour ago  (240+ words) Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters,…...

2+ week, 8+ hour ago  (109+ words) Campaign Middle East'profiles the brightest and best young talent aged 30 and younger working in agencies across the MENA region. Each one of the young talents featured below has been nominated by their agency, backed by senior leadership, and recognised for…...

2+ week, 1+ day ago  (70+ words) Country: United Arab Emirates Nominated by Sophie Macleod, Business Director Performance is not just about efficiency; it's about impact. I believe in testing relentlessly, scaling what works, and aligning media strategy to real business outcomes. Data should inform decisions, but…...

2+ week, 23+ hour ago  (125+ words) Nominated by Sherin Mukhles, Media Director Yehia believes that as technology continues to reshape the media landscape, trust and strong relationships remain at its core. He is driven by a constant curiosity for innovation, balanced with genuine client partnerships, ensuring…...

2+ week, 20+ hour ago  (121+ words) Nominated by Muhammad Uzair Khan, Art Director: Every time I've found myself in a foxhole, what's kept me grounded is staying adaptable and open to new experiences. Being a sponge that's learning from different cultures, people, and ideas, shapes is…...