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News
7UP turns Clapham pub pink for zero-alcohol shandy launch
5+ hour, 8+ min ago (303+ words) By Staff on Wednesday, August 5, 2026 Categories: Experiential, Food & Drink, PR 7UP, with agency Pangolin, has transformed a Clapham pub into The Pink Nel to launch its new Pink Shandy 0.0%, a summer serve combining 7UP Pink Lemonade Zero Sugar with alcohol-free lager. From…...
Specsavers recruits Groove Armada to get Gen X to check hearing
9+ hour, 54+ min ago (465+ words) By James Herring on Wednesday, August 5, 2026 Categories: Celebrity, Health & Beauty, PR Specsavers has launched The Testlist, billed as the UK’s first club guestlist series for the over 50s and unlocked entirely by a free online hearing screener. The campaign taps into…...
Burger King turns summer sunburn into flame-grilled advertising
12+ hour, 4+ min ago (265+ words) By James Herring on Wednesday, August 5, 2026 Categories: Advertising, Food & Drink Burger King Belgium has found a marketing angle in this summer’s sunburn, turning TikTok trend ‘tanmaxxing’ into advertising with “Leave The Flame Grilling To Us.” Most visuals skip the burger…...
Vodka brand builds ice-cold refuge from London heat
1+ day, 7+ hour ago (343+ words) By Staff on Tuesday, August 4, 2026 Categories: Experiential, Food & Drink, PR Suntory vodka soda brand Minus 196 has opened The Chiller Room, a temperature-controlled pop-up bar on Clapham Common built to give Londoners an escape from the summer heat. Working with a…...
Museum turns ‘worst aquarium ever’ review into sold-out merch
1+ day, 7+ hour ago (462+ words) By James Herring on Tuesday, August 4, 2026 The New Bedford Whaling Museum in Massachusetts has turned a blunt one-star Google review calling it the “worst aquarium ever” into one of its best-selling product lines. The review is technically accurate. The museum,…...
Monzo steps out of shot so life can take centre stage
1+ week, 2+ day ago (405+ words) By Staff on Monday, July 27, 2026 Monzo has launched ‘Get busy living’, its first global brand platform, built around ten single-shot films that gently push banking into the background. Directed by Daniel Wolfe and narrated by Olivia Colman, it is the…...
Modelo launch smallest beer on Mexico City’s biggest billboard
1+ week, 4+ day ago (258+ words) By James Herring on Saturday, July 25, 2026 Categories: Advertising, Food & Drink Modelo has launched Modelito, a new 210ml bottle, with an outdoor campaign that turns the product’s compact size into the creative idea. Created by GUT Mexico City, the campaign features a…...
Beefeater 0.0 finally reveals what Jay Kay was reaching for in Virtual Insanity
1+ week, 5+ day ago (425+ words) By James Herring on Friday, July 24, 2026 Categories: Advertising, Food & Drink Beefeater 0.0 has settled one of pop culture’s longest-running questions: what was Jay Kay reaching for in Virtual Insanity? Thirty years after Jamiroquai’s video first aired, the alcohol-free gin has partnered…...
Paddy Power turns Dublin’s dreaded wheel clamps into comedy billboards
1+ week, 6+ day ago (366+ words) By James Herring on Thursday, July 23, 2026 Paddy Power has hijacked wheel clamps across Dublin, turning the city’s most hated parking icks into a fresh piece of ambient media for its upcoming comedy festival. The guerrilla marketing campaign from BBH Dublin…...
iPhone billboards swap perfection for everyday chaos
1+ week, 6+ day ago (305+ words) By James Herring on Wednesday, July 22, 2026 Apple’s “Relax, it’s iPhone” platform ditches the usual gleaming studio shots, and shows smeared, soaked and slobbered-on iPhones getting on with ordinary life. The campaign features a variety of executions. A spaniel grips an…...