News
GANNI Taps True Whitaker for Its Latest Campaign
4+ hour, 24+ min ago (410+ words) Little me, a very uncertain dark-skinned girl, would be jumping for joy." GANNI Taps True Whitaker for Its Latest Campaign "Little me, a very uncertain dark-skinned girl, would be jumping for joy." Colorful, carefree and quintessentially Scandi, GANNI girl summer…...
Zendaya Co-Created Her First On Collection
2+ hour, 40+ min ago (422+ words) Hypebae Zendaya Co-Created Her First On Collection With an accompanying film by Academy Award-winning director Spike Jonze. Activewear label On and longtime partner Zendaya just teamed up again to unveil a brand new chapter in their partnership. Introducing the first…...
Lululemon Is Kitting Out London Marathon Runners
6+ hour, 31+ min ago (210+ words) By now, everyone knows that runners are the new hot topic. Sunday morning hangovers got swapped for early park runs, with run clubs being the new It-girl social activity. Now, marathons are becoming increasingly popular and flooding our social feeds…...
Everything We Know About 'The Summer I Turned Pretty' Movie, So Far
8+ hour, 46+ min ago (386+ words) Hypebae Everything We Know About 'The Summer I Turned Pretty' Movie, So Far From potential plot lines to production dates. Last summer, we (and the rest of the internet) became absolutely obsessed with the TV show The Summer I Turned…...
Paris Hilton Is Bringing Back Y2 K Blonde With Paul Mitchell
1+ day, 1+ hour ago (352+ words) Hypebae Paris Hilton Is Bringing Back Y2 K Blonde With Paul Mitchell The brand debuted its "Stay Golden" campaign. Paul Mitchell tapped global ambassador Paris Hilton to star in a 2000s-coded campaign in honor of her new hot honey blonde. Harping…...
The PUMA Speedcat Evolution Continues, Now Taking on Mule Form
1+ day, 2+ hour ago (230+ words) The shoe of the summer, and arguably the year, the PUMA Speedcat has proven itself as a true style chameleon. From brunch dates to late-night pub runs, paired with everything from trackies to micro minis, it's become a certified staple....
Savage X Fenty Says "I Do"
1+ day, 2+ hour ago (166+ words) Something old, something new and something a little less traditional. Savage X Fenty is rewriting the rules of bridal lingerie with the launch of its latest collection, designed for those who want to do things their own way on the…...
Cult-Favorite Fashion Label Blondita Releases Its First Perfume
1+ day, 3+ hour ago (322+ words) Hypebae Cult-Favorite Fashion Label Blondita Releases Its First Perfume "Perfect Angel" has arrived. Blondita, the independent fashion label known for its dreamy clothing, debuted its first-ever fragrance at a recent LA pop-up. As its official entry into the scent world,…...
Lili Curia's New Summer Collection Celebrates the Theatre of Everyday Life
1+ day, 6+ hour ago (221+ words) Lili Curia just dropped its brand-new Summer campaign, channelling the "theatre of everyday life." Holding a magnifying glass up to everyday moments, the campaign film takes us through three specific scenarios from a baby shower and lounging by the pool…...
Entire Studios and adidas Are Back for Round Two
1+ day, 3+ hour ago (355+ words) Hypebae Entire Studios and adidas Are Back for Round Two With a collection designed in a single palette. Following a successful debut collaboration earlier this year, adidas and Entire Studios are back again for round two. This release strips back…...