1+ hour, 51+ min ago  (164+ words) Madison World Back In Spotlight'IMPACT Magazine Madison World Back In Spotlight Ganapathy Viswanathan, independent communication consultant & author, shares why talks around Madison & Wondrlab signal change in the industry In recent weeks, conversations in agency circles have revolved around whether a…...

2+ day, 15+ hour ago  (420+ words) Salty has unveiled its first brand film, titled "Accessories Don't Lie', signalling a shift in positioning from a jewellery-focused label to a broader fashion-forward brand with a distinct cultural voice. Built around the insight that accessories often communicate more than…...

2+ day, 21+ hour ago  (257+ words) Myntra has launched the latest edition of its "Fashion Ki Adalat" campaign ahead of International Women"s Day, expanding the conversation around societal judgment and women"s self-expression. Titled Fashion Ki Adalat 2.0, the campaign builds on the previous edition"s…...

3+ day, 16+ hour ago  (286+ words) Urbanrise has launched a new advertising campaign titled 'Welcome to the Celebrity Life' for its residential project, Whispers of Sky. The campaign features designer Gauri Khan and is directed by filmmaker Gautham Vasudev Menon. The campaign consists of two films…...

3+ day, 18+ hour ago  (282+ words) Naomi Michael has announced that she will join Publicis Groupe as Chief Communications Officer for Asia-Pacific, starting next week. In her new role, she will work closely with Jane Lin-Baden and the broader APAC leadership team at the advertising and…...

3+ day, 21+ hour ago  (154+ words) The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have announced that the 19th edition of Goafest will take place in Goa from 20 to 22 May, 2026. The festival, which began in 2006, brings together professionals from the advertising, media and…...

1+ week, 2+ day ago  (265+ words) The Coca-Cola Company has launched Charged Pro in India with a hand-drawn anime film that blends Japanese animation techniques with Indian street culture, sketches, and high-energy storytelling. Conceptualised by WPP OpenX in partnership with Ogilvy Gurugram and produced by Hungry…...

2+ week, 5+ day ago  (184+ words) CaratLane, a TATA product and one of India's leading omnichannel jewellery brands, marked its first international runway appearance at New York Fashion Week, held at Chelsea Piers on 16 February 2026. The debut signals the brand's growing global ambitions and its expanding…...

3+ week, 4+ day ago  (231+ words) Swiggy Launches AI-Powered "Scan a Heart" Valentine"s Day Campaign'IMPACT Magazine Swiggy Launches AI-Powered "Scan a Heart" Valentine"s Day Campaign The social-first campaign introduces an in-app AI feature that lets users scan heart-shaped objects to unlock rewards, reflecting evolving…...

3+ week, 4+ day ago  (265+ words) The Hershey Company has launched its Valentine's Day campaign, "Giving Kisses is hard, but there is Hershey's Kisses!', presenting a take on love and public displays of affection in India. Built around the message, "Giving Kisses can be hard, but…...