1+ week, 3+ day ago  (518+ words) The former M+C Saatchi creative leader joins Droga5 ANZ as executive creative director, strengthening the agency's Melbourne bench under Accenture Song. Droga5 ANZ has appointed Emma Robbins as executive creative director in Melbourne, adding another senior creative leader to its bench…...

3+ week, 6+ hour ago  (120+ words) Don't miss: A&W Malaysia appoints social media agency Creativity and cultural relevance are key drivers of engagement. We are not monetising nostalgia, we are extending it. A shift in gears To support its ongoing transformation into a more culturally…...

3+ hour, 1+ min ago  (294+ words) Fashion Walk is taking over Causeway Bay's iconic Paterson Street with "Paterson vibe," a full-scale urban culture campaign designed to transform the historic streetscape into a living canvas of street art, music, and style. Long considered the city's cultural vanguard,…...

1+ week, 1+ hour ago  (491+ words) Digital product studio Nightjar has launched a new platform for Love Tilly Group, bringing 11 of Sydney's wine bars, restaurants and bakeries into a single digital destination. The group operates Love, Tilly Devine, Dear Sainte "loise, Ragazzi Wine + Pasta, Palazzo Salato,…...

1+ day, 15+ hour ago  (361+ words) Jollibee is doubling down on its appeal to younger, digitally engaged audiences through a new partnership campaign with Mobile Legends: Bang Bang (MLBB), combining food purchases with in-game rewards, collectibles and community-driven experiences. The collaboration unfolds in two phases. The…...

2+ day, 4+ hour ago  (108+ words) Marketing-Interactive LEGOLAND Malaysia Resort is turning this year's BRICKFEST into a football-themed playground, transforming the park into an immersive arena inspired by global football fever. APAC brands lead on AI ambition, but execution can't keep up with hype You can…...

1+ week, 1+ hour ago  (807+ words) As it marks 11 years in Indonesia's creative industry, PK Entertainment Group is expanding into a broader entertainment and brand experience ecosystem spanning music, film, live activations, strategic investment and cultural partnerships. The group, which has worked with global brands including…...

1+ week, 36+ min ago  (417+ words) Canva has launched its first large-scale brand campaign in Thailand, "Anyone can with Canva, aimed at encouraging people across the country to create, remix and tell stories through video. The campaign reflects Canva's broader objective of making creativity more accessible,…...

6+ day, 3+ hour ago  (967+ words) MARKETING-INTERACTIVE has unveiled the inaugural jury for the Hashtag Australia Awards, bringing together senior brand marketers, creative leaders and social media specialists to judge the country's best work across social, creators and influencer marketing. The 2026 Hashtag Australia Awards marks the…...

2+ week, 3+ day ago  (571+ words) Cindy Eliza Vaz (pictured)has departed IPG Mediabrands Malaysia, under the Omnicom Group, wrapping up a five-and-a-half-year stint with the network, most recently serving as chief digital officer. Vaz first joined the group in 2021 as head of digital for Universal…...