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Marketing Brew | Marketing News and Trends
2+ hour, 28+ min ago (882+ words) Today is Thursday. If you need any more evidence that 2010s nostalgia is in full swing, Vice News is back. The new iteration will reportedly be social-first and creator-driven, with Adobe as its premier brand partner. Millennial hipsters, rejoice? "Jasmine Sheena,…...
With its Gorjana Sports Club, the jewelry brand is making a name for itself in athlete sponsorships.
1+ day, 12+ hour ago (746+ words) It's a big weekend for jewelry brand Gorjana. Mothers and daughters are a major part of its audience, and with Mother's Day coming up Sunday, the company is in the midst of a marketing push. The campaign highlights Gorjana's recent…...
Inside Expedia's partnership with IShow Speed
1+ week, 2+ hour ago (655+ words) Travel marketing is full of aspirational content. A beautiful destination. A happy family. A picture-perfect sunset somewhere in the background. It looks so serene, so relaxing. How could you not want to go there? That's not the kind of marketing…...
Skip the slop: Cinema-quality, AI-native storytelling has arrived
1+ week, 6+ day ago (861+ words) Tap into the AI video hub featuring renowned directors You wouldn't have a random driver off the street handle an 18-wheeler. And you wouldn't let a med student take the lead on an open-heart surgery. So naturally, when you have…...
Why Hollister made its first music video for graduation season
1+ mon, 1+ day ago (535+ words) Anyone who shopped at Hollister in the 2000s remembers that the ambience'from the live projections of Huntington Beach to the dim lighting to the pop-punk playlists'was a key part of the shopping experience. "We really wanted to create a campaign that…...
Google News
1+ mon, 2+ week ago (11+ words) How the Atlanta Braves are fostering fandom across six states'Marketing Brew...
Is creator TV the next era of television?
1+ mon, 3+ week ago (746+ words) TV has transformed before our eyes: A medium that was first dominated by networks and then cable companies has fast become streaming-centric. Could it now be time for the age of creator TV? "When brands partner with us the right…...
The "Staples Baddie" shares the secrets behind her viral success
1+ mon, 3+ week ago (738+ words) Don't miss out making whole meetings about one single video," Kaeden Rowland told us. Just do the video." It's come to my attention that y'all don't really know the full scope of what Staples does," begins a recent Tik Tok…...
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
1+ mon, 3+ week ago (365+ words) If your Tik Tok feed isn't inundated with videos of Rob Rausch from the Traitors finale last month, there will soon be another place to see America's favorite snake-catching overalls-wearer. Beginning this summer, Peacock is rolling out "Your Bravoverse," a…...
Coworking with Andrea Bendzick
1+ mon, 4+ week ago (116+ words) Each week, we spotlight Marketing Brew readers in our Coworking series. If you'd like to be featured, introduce yourself here. Andrea Bendzick is the CEO of the digital marketing agency Wpromote, which acquired Giant Spoon in December. She has also…...