News
Coors Light elongates name to celebrate World Cup goals
1+ hour, 34+ min ago (347+ words) The campaign is also timed to the brand's release of its first nonalcoholic beer next month. Coors Light's latest campaign revolves around one of the most recognizable sounds in sports: the iconic "gooooal" call popularized during "90s World Cups by Cantor....
Buchanan's celebrates Latino community, culture ahead of World Cup
1+ day, 17+ hour ago (276+ words) The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection. Buchanan's is laying the groundwork for a large marketing push around the World Cup, which will take place in June and July across the…...
Vayner X's new agency wants to help brands master the attention economy
1+ day, 19+ hour ago (487+ words) The Tamara Group is a production-first endeavor that names'Ulta Beauty, Mrs. Meyer's Clean Day, Method and Petsmart'among its launch clients. "Even five years ago, volume was the scariest thing ever for [CMOs]," said Ryan Harwood, who is taking on the…...
How "Devil Wears Prada 2" designed a "fashion collection" of brand partners
2+ day, 1+ hour ago (999+ words) Diet Coke, L'Or'al, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel. "The Devil Wears Prada" was a surprise hit in 2006, grossing over $326 million globally with its charming tale of…...
Marc Jacobs puts luxury spin on microdrama content with "The Scene
4+ day, 21+ hour ago (515+ words) Marketing Dive Don't miss tomorrow's marketing industry news Marc Jacobs puts luxury spin on microdrama content with "The Scene Writer-actor Rachel Sennott races around Manhattan to secure a Met Gala invite in an effort that aims to blend fashion, film…...
Campaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste
4+ day, 23+ hour ago (654+ words) The beer brand formerly known as Kronenbourg 1664 worked with London indie agency Fold7 and director Brady Corbet to answer "A Question of Good Taste." Campaign Trail is our analysis of some of the best new creative efforts from the marketing world....
What marketers need to know as branded films return to screens
5+ day, 22+ hour ago (1118+ words) E. l. f. , Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content. The first quarter of the year has been a boon for the movie business, with the domestic box office reaching $1. 77 billion…...
How Powerade's World Cup campaign attempts to break through a crowded field
5+ day, 23+ hour ago (500+ words) Power Your Legacy" will span TV, social, digital and outdoor channels, with in-stadium branding, immersive activations and limited-edition products. Powerade today, April 23, launched its FIFA World Cup 2026 campaign, per details shared with Marketing Dive. The brand believes its well-rounded campaign…...
Burger King returns to "Star Wars" galaxy as turnaround push endures
1+ week, 23+ hour ago (601+ words) The chain is collaborating with "The Mandalorian and Grogu" on a limited-time menu, packaging, digital experiences, social content and beyond. Burger King is collaborating with "The Mandalorian and Grogu," the latest film in the "Star Wars" franchise that hits theaters…...
Snickers extends "Hungry" platform around peanut butter products
1+ week, 1+ day ago (248+ words) The Mars candy brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft. In "Stuck," one climber deliberates over the best text message to send for help before the other climber offers a…...