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News
Shraddha Kapoor fronts Eureka Forbes’ new campaign
9+ hour, 19+ min ago (198+ words) Through Shraddha Kapoor’s screen presence, the film illustrates how AI-powered automation and self-maintenance simplify daily cleaning routines. As Indian consumers adopt smart living solutions, Eureka Forbes continues to address home cleaning by combining technology with cleaning efficacy. Through ‘Ghar Ka…...
Abhishek B joins Madison World as Vice President
11+ hour, 13+ min ago (216+ words) Abhishek B has joined Madison World as Vice President. Based in Mumbai, he will work with Madison Media Ultra, leading a portfolio of brands and partnering with clients and cross-functional teams to drive growth, build strategic partnerships, and develop business…...
Zee TV and ZEE5 celebrate 100 years of Essel Group
3+ hour, 29+ min ago (374+ words) Zee TV and Hindi Zee 5 marked a historic milestone by celebrating 100 years of the Essel Group with a grand evening in Mumbai, bringing together the creative community that has been an integral part of Z’s remarkable journey over the last…...
Chrome DM proposes unified audience measurement framework
7+ hour, 16+ min ago (777+ words) Pankaj Krishna, Founder and CEO of Chrome Data Analytics & Media Pvt. Ltd. (Chrome DM), has written to Union Minister for Information & Broadcasting Ashwini Vaishnaw, proposing a unified, transparent and digital-first audience measurement system for India’s media ecosystem. In a letter (reproduced…...
Marico launches campaign for Parachute Advansed Protein Shampoo
3+ day, 11+ hour ago (465+ words) Marico launches integrated campaign for Parachute Advansed Protein Shampoo MediaBrief Marico Limited, an FMCG company, has unveiled the launch campaign for its new Parachute Advansed Protein Shampoo. Centred around ‘Aisa Kya Hai?‘, a question that sparks curiosity, the campaign ultimately…...
Prime Video adds JOJO as add-on subscription in India
3+ day, 6+ hour ago (324+ words) Prime Video expands regional content slate with JOJO add-on subscription MediaBrief JOJO’s content library includes films such as Misri, Maharani, Jalso, Fakt Purusho Maate, 3 Ekka, Dear Father, Vanilla Ice Cream, Reva, Saiyar Mori Re, Ajab Raat Ni Gajab Vaat, Jindagi…...
Adarsh Baal Vidyalaya enters Prime Video's global Top 10
3+ day, 11+ hour ago (486+ words) Adarsh Baal Vidyalaya enters Prime Video’s global Top 10 within four days MediaBrief Within four days of its global premiere on July 24, Prime Video’s comedy-drama Adarsh Baal Vidyalaya entered the platform’s Top 10 series worldwide. The series also recorded Prime Video India’s…...
Blackberrys unveils new menswear collection at Hyderabad
3+ day, 12+ hour ago (423+ words) consumer showcase MediaBrief Menswear brand Blackberrys hosted an exclusive consumer event at its Banjara Hills store in Hyderabad, bringing together patrons for an evening of style, conversation and a first look at its new collection. For more than three decades,…...
Google Gemini launches Kaun Banega Crorepati Quiz Experience
4+ day, 5+ hour ago (133+ words) MediaBrief Google Gemini has introduced a limited-time interactive quiz experience inspired by Kaun Banega Crorepati (KBC), allowing users to participate in a 16-question challenge directly within the Gemini app. Designed as a personal mini hot seat, the feature can be…...
Flipkart launches interactive print campaign for Aadi sale
4+ day, 5+ hour ago (320+ words) MediaBrief In partnership with 22feet, part of Omnicom Advertising India, Flipkart has brought the spirit of Chennai’s Ranganathan Street to print with its Aadi Thallaadhabadi Sale campaign. Published in newspaper Dinakaran, the interactive artwork recreates the shopping destination, inviting readers to…...