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News
OMD bets on TikTok with certification program » Media in Canada
1+ hour, 15+ min ago (61+ words) OMD bets on TikTok with certification program Media in Canada OMD bets on TikTok with certification program The partnership comes as the platform expands its Canadian ad offering and introduces new formats. Omnicom Media Canada (OMD) has partnered with TikTok…...
YouTube view-counting changes may create a gap in measurement
1+ day, 1+ hour ago (68+ words) YouTube view-counting changes create a gap in measurement Media in Canada YouTube view-counting changes may create a gap in measurement Starting Aug. 24, views will count from the first frame, while creator revenue will continue to rely on longer engagement metrics....
Toronto Tempo, sponsors share lessons in building fandom
2+ day, 1+ hour ago (76+ words) Toronto Tempo, sponsors share lessons from building fandom in year one Media in Canada Toronto Tempo, sponsors share lessons in building fandom The team's inaugural season gave brands a test-and-learn environment, with partners using activations to engage a new fan…...
People Moves: NHL, Vancity, Dentsu X
3+ day, 1+ hour ago (53+ words) Media in Canada People Moves: NHL, Vancity, Dentsu X The hockey league boosts its partnership team, while Dentsu's media agency names new digital director. NHL names new senior manager, partnership marketing Carolyn McPherson has been promoted to senior manager, partnership…...
Hockey Night in Canada’s Punjabi edition ends after 18 years
3+ day, 3+ hour ago (67+ words) Media in Canada Hockey Night in Canada’s Punjabi edition ends after 18 years The cancellation comes amid broader restructuring at Rogers, including layoffs at Omni Television and Citytv. Rogers Sports & Media has cancelled Hockey Night in Canada: Punjabi Edition after 18 years…...
Love Is Blind comes to Canada with brand integrations in the mix
1+ week, 1+ day ago (69+ words) Media in Canada Love Is Blind comes to Canada with brand integrations in the mix Netflix's ad-supported format will include title sponsorships, pre-roll and mid-roll placements, while brand partnerships could bring advertisers closer to the series. Netflix is bringing Love…...
CRTC weighs indefinite TV broadcast licences
1+ week, 2+ day ago (58+ words) Media in Canada CRTC weighs indefinite TV broadcast licences The proposal would remove licence expiry dates for companies including Bell Media, Rogers and Corus, following a similar move for radio services in 2025. By Jamie Casemore The Canadian Radio-television and Telecommunications…...
2026 Media Innovation Awards jury announced
1+ week, 4+ day ago (60+ words) Media in Canada 2026 Media Innovation Awards jury announced The 11-person jury of brand- and media-side execs will be led by co-chairs Derek Bhopalsingh of Publicis Media, and Tania Goecke of Grupo Bimbo. The Media Innovation Awards (MIAs) has revealed the…...
Spotted! ROM takes exhibition marketing beyond ads with Bee stunt
2+ week, 3+ hour ago (73+ words) Media in Canada Spotted! ROM takes exhibition marketing beyond ads with Bee stunt The campaign also marks the museum's first use of influencers as part of an activation strategy, expanding its media plan beyond traditional placements. The Royal Ontario Museum…...
Pinterest taps former Snap exec to lead global content
2+ week, 5+ hour ago (62+ words) Media in Canada Pinterest taps former Snap exec to lead global content David Brinker joins as the platform aims to expand its content ecosystem, creator strategy and shopping capabilities. Pinterest has appointed David Brinker (pictured) as its new global head…...