8+ hour, 19+ min ago  (375+ words) We may have newer configurations in terms of how we access TV and streaming content. Does more "creator content" help -- or something else? You Tube and Netflix increasingly see opportunity here -- as does Roku. The streaming distributor sees this as…...

3+ hour, 52+ min ago  (254+ words) Most email senders who want to add video to a campaign usually have to download an embed code and copy it into an HTLM block. And this must be repeated with every send, says Playable, a digital video firm." No…...

1+ hour, 40+ min ago  (197+ words) Media Post Become a free Media Post member now to read this article Log in if you are already a member Apple's Cue Is Cannes Lions' Entertainment Person Of The Year Cannes Lions has named Apple's Eddy Cue, as its…...

9+ hour, 7+ min ago  (211+ words) As soccer grabs millions of U. S. fans for the World Cup this summer, Guinness, the official beer of the Premier League, is reintroducing ad from the brand's history. First appearing in 1990 as "The World's Cup" well in hand," the ad marked…...

11+ hour, 29+ min ago  (257+ words) The word "fandom" first turned up in a TV Blog in April 2016 that reported on an Upfront presentation staged by Crackle." The word came up in a paragraph about the service's new, ad-supported "multiplex channels" which divided Crackle content into…...

7+ hour, 55+ min ago  (214+ words) A seismic shift in media ownership was announced Wednesday morning when Rupert Murdoch scion James Murdoch said he had acquired'New York'Magazine and elements of Vox Media, including the Vox Media Podcast Network, from Penske Media.' The acquisition by Murdoch's Lupa…...

9+ hour, 54+ min ago  (169+ words) Omnicom and WPP veteran Dru Sil has been appointed to the new post of Global Product Managing Director at Stagwell Media Platform." SMP is a centralized hub of global media, technology, and data specialists who design products to optimize media…...

1+ day, 5+ hour ago  (300+ words) As X attempts to foster its new "creator era," the social-media company is launching a commercial offering designed to pair brands with ideal creators. Using tech developed by sister company x AI, X's head of content partnerships Mitchell Smith informed…...

1+ day, 8+ hour ago  (48+ words) FAST's growth shows that consumers aren't demanding fewer ads. They're demanding fewer monthly charges. Become a free Media Post member now to read this article Log in if you are already a member Streaming Subscription Fatigue Has Officially Turned America…...

12+ hour, 28+ min ago  (266+ words) As it turn out, TV households for viewers age 50 and up are a bit more progressive than some analysts realize when it comes to adopting new TV-video technology. TV households for those 50 years old and up actually over-index compared to…...