News
PAVE Studios Taps Supporting Cast To Power "Crime House" Subscriptions As Podcast Publishers Bet On Direct Revenue
1+ hour, 9+ min ago (248+ words) Supporting Cast's platform manages subscriptions, payment processing, private podcast delivery, newsletters, and community tools from a single system. Crime House had previously launched a subscription tier, Crime House+, through Apple Podcasts. "Crime House was built around the idea that fans…...
True Native Media's Heather Osgood Explains Where Brands Go Wrong With Podcast Ads
2+ hour, 10+ min ago (887+ words) U. S. podcast consumption reached an all-time high in 2026, with 167 million Americans (58%) listening each month. Heather Osgood, who has brokered those placements for a decade, believes the format's growth has outpaced brands' ability to spend in it wisely. "It's my goal to…...
You Tube Removes Dislike Button From Shorts, Adds Speed Controls And Clear Screen Mode
3+ hour, 9+ min ago (249+ words) Net Influencer You Tube is rolling out a set of player updates to You Tube Shorts, including the removal of the dislike button, a new distraction-free viewing mode, and playback speed controls, the company announced in a blog post The…...
The Deals, The Doubts, And The AI Tension: 27 Creator Economy Voices On The Biggest Takeaways From Cannes Lions 2026
3+ hour, 52+ min ago (1252+ words) We asked 27 professionals across the Creator Economy for their most surprising, insightful, or controversial takeaway from Cannes Lions 2026 so far. The narrative out of Cannes Lions 2026 is triumphant: creators have arrived. More than 250 of them are working at the Croisette,…...
The Wassabi Brothers Are Taking Two Decades Of You Tube To Vid Con And Finally Arriving As One
4+ hour, 17+ min ago (1000+ words) When Andrew Burris was growing up, his older brothers were already building You Tube careers he could barely comprehend. He watched them work, absorbed how they showed up week after week, and understood early that something was happening that he…...
Blink49 Creator Studios Names Former Pocket. watch Exec Omar Gharaibeh As VP Of Creator Partnerships
4+ hour, 34+ min ago (229+ words) Blink49 Creator Studios has hired Omar Gharaibeh as Vice President of Creator Partnerships, per Deadline. Gharaibeh, who most recently served as Senior Director at pocket. watch, will be based in Los Angeles and report to Mickey Meyer, President of Blink49s Global Creator…...
Lana Rae Went Deeper Into Roblox While Everyone Else Was Looking For The Exit
4+ hour, 39+ min ago (1172+ words) The through line, across all of it, is fashion. "My whole brand is about fashion, fun, and creativity," Lana says, describing Style Verse 2. 0, the in-game world she is developing with RB Battles. The phrase doubles as a mission statement for…...
Kristal Heredia Built A Creator Talent Firm After Seeing Inequities In Brand Deals Firsthand
4+ hour, 39+ min ago (1404+ words) When Kristal Heredia started managing a creator early in her career, she quickly learned how much the business of influence depended on negotiation. The creator had the audience size, engagement, and influence that companies were paying for. The rates coming…...
Dentsu, Creator IQ Partner To Integrate Audience Targeting Data With Creator Selection
19+ hour, 20+ min ago (216+ words) Dentsu and Creator IQ have announced a data partnership that connects dentsu's proprietary audience platform with Creator IQ's creator database, allowing brands to match target audience attributes directly against creator audience data. The integration links dentsu. audiences, the agency's audience…...
Mr Beast Hires Pietra Founder To Lead Creator-Brand Sponsorship Platform
1+ day, 3+ hour ago (207+ words) Beast Industries has hired Ronak Trivedi, co-founder and former CEO of creator-commerce startup Pietra, to play a key role in developing a yet-to-be-named creator-brand platform, per Business Insider. Beast Industries also hired Shiva Rajaraman, a veteran of Google and Uber,…...