21+ hour ago  (1559+ words) The era of the 'Superstar Billboard' isn't dead. But it is no longer the heartbeat of a film's success. Recently, during a visit to Hyderabad, I noticed the towering cutouts of leading stars that dominate the city's roads. Yet, while…...

2+ day, 23+ hour ago  (228+ words) There was a time when being a sports fan in India meant committing to the full journey, sitting through entire matches, tracking every stat, and building rituals around game day. Today, fandom is far more fluid. It moves across screens,…...

1+ week, 22+ hour ago  (942+ words) This shift has also brought influencers to the forefront of the IPL ecosystem. What began with meme pages and cricket creators reacting to match moments has evolved into a structured and increasingly high-investment marketing channel. According to'Vaibhav Gupta, Co-Founder and…...

6+ day, 19+ hour ago  (626+ words) Scroll through your feed during the season, and you'll notice it instantly. Match reactions, dressing-room skits, fan commentary, parody reels, prediction videos - the IPL now plays out on social media as much as it does on the field. The scale…...

6+ day, 13+ hour ago  (205+ words) Content trends in 2026 are increasingly being shaped by user behaviour and platform design, rather than virality alone, according to an industry note on evolving digital consumption patterns. The Instagram analysis highlights that formats on platforms such as Instagram are enabling…...

6+ day, 19+ hour ago  (230+ words) Limca has appointed Ananya Panday as its new brand ambassador, while also assigning her a role in managing the brand's social media presence. The move marks a shift in the brand's marketing approach, with Panday expected to play a role…...

6+ day, 20+ hour ago  (255+ words) Instagram has introduced a new feature allowing users to edit their comments, addressing a long-standing user request. The edit option appears below published comments and opens a pop-up window for revisions. Users will be able to modify their comments within…...

1+ week, 12+ hour ago  (162+ words) Myntra announced actor Alia Bhatt as the new face of Myntra and Myntra Beauty. Bhatt's association is intended to support the brand's positioning in the fashion and beauty segments in India. As fashion and beauty continue to become forms of…...

1+ week, 20+ hour ago  (250+ words) You Tube appears to be testing longer unskippable advertisements for viewers watching content on television screens, according to user reports on online forums. Posts shared by users on Reddit indicate that some viewers are encountering ads lasting up to 90 seconds…...

1+ week, 20+ hour ago  (12+ words) Why brands and IPL franchises are betting on influencers during IPL'Social Samosa...