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storyboard18. com > brand-marketing > kareena-kapoor-khan-features-in-vanesas-new-tvc-campaign-as-the-brand-enters-a-new-category-ws-l-96247. htm

Kareena Kapoor Khan features in Vanesa's new TVC campaign, as the brand enters a new category

1+ hour, 27+ min ago  (177+ words) Vanesa, a premium women's fragrance and body care brand, enters a new phase with Vanesa Pro+, marking its move into the derma-care category. Kareena Kapoor Khan, earlier associated with the brand in the fragrance category, is now the face for…...

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storyboard18. com > trending > from-tanay-tiwari-to-pahul-walia-how-creators-are-driving-indias-24x7-cricket-culture-96224. htm

From Tanay Tiwari to Pahul Walia: How creators are driving India's 24x7 cricket culture

2+ hour, 57+ min ago  (353+ words) Cricket viewership on You Tube is increasingly moving beyond live match windows, with creators driving continuous engagement across formats, according to a list compiled by You Tube. While a T20 match runs for about four hours, the platform noted that conversations…...

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storyboard18. com > gaming-news > garena-free-fire-max-redeem-codes-for-april-25-2026-unlock-free-diamonds-and-skins-96209. htm

Garena Free Fire MAX Redeem Codes for April 25, 2026: Unlock free diamonds and skins

6+ hour, 4+ min ago  (170+ words) Garena Free Fire Max players in India have received a fresh batch of redeem codes for April 25, 2026, with the developer rolling out region-specific rewards aimed at boosting in-game progression. The newly issued codes are designed for the Indian server and…...

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storyboard18. com > advertising > sprite-pepsi-itc-campaigns-show-clear-effective-storytelling-ws-l-96197. htm

Mast & Meh: Sprite, Pepsi, ITC Mangaldeep stand out in this week's Mast ads

7+ hour, 58+ min ago  (223+ words) This week's Mast list brings together campaigns that are clear in intent and effective in execution, each in its own distinct way. Sprite Lemon Mint by Studio X WPP leans into familiarity. The film is vibrant, high on energy, and…...

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storyboard18. com > amp > photos > brand-makers > sachin-tendulkar-brand-endorsements-that-built-brand-sachin-96229. htm

Sachin Tendulkar: Brand endorsements that built "Brand Sachin

3+ hour, 16+ min ago  (336+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

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storyboard18. com > brand-marketing > biba-launches-biba-nxt-bringing-contemporary-indian-wear-to-new-generation-of-consumers-ws-l-96207. htm

BIBA launches BIBA NXT, bringing contemporary Indian wear to new generation of consumers

6+ hour, 7+ min ago  (203+ words) Rooted in versatility and contemporary fashion, BIBA NXT introduces a distinct design language centred on modern cuts, contemporary silhouettes, and versatile styling. "With BIBA NXT, we are addressing a clear gap in the contemporary ethnic space. There is a growing…...

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storyboard18. com > amp > brand-makers > luxury-has-a-gen-z-problem-or-does-it-95972. htm

Luxury has a Gen Z problem. Or does it?

1+ day, 1+ hour ago  (215+ words) Here is the thing about Gen Z and luxury that nobody wants to say out loud. They are not confused. They are not aspirational in the way brands want them to be. They are not waiting to be discovered, nurtured,…...

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storyboard18. com > trending > leja-leja-re-fame-nina-sarkar-swaps-spotlight-for-startup-life-now-bengaluru-based-ceo-96139. htm

Leja Leja Re" fame Nina Sarkar swaps spotlight for startup life, now Bengaluru-based CEO

1+ day, 3+ hour ago  (347+ words) She was once the face of one of India's most recognisable indie-pop videos. Two decades later, Nina Sarkar has traded the camera for entrepreneurship. Sarkar shot to fame at just 17 after starring in the music video of Leja Leja Re,…...

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storyboard18. com > trending > from-melonis-jhumka-to-ralph-laurens-bandhani-indias-cultural-imprint-goes-global-96163. htm

From Meloni's jhumka to Ralph Lauren's Bandhani, India's cultural imprint goes global

1+ day, 44+ min ago  (473+ words) Italian Prime Minister Giorgia Meloni set off an unexpected conversation this week after sharing a selfie on Instagram. Posted alongside a message on national sovereignty and Italy's political priorities, the image drew attention for a different reason. Meloni was seen…...

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storyboard18. com > advertising > cannes-lions-announces-the-dan-wieden-titanium-lions-and-inaugural-creative-brand-lions-jury-line-up-96063. htm

Cannes Lions announces the Dan Wieden Titanium Lions and inaugural Creative Brand Lions Jury line-up

2+ day, 38+ min ago  (277+ words) The Cannes Lions International Festival of Creativity has announced the jury line-ups for the Dan Wieden Titanium Lions and the inaugural Creative Brand Lions for its 2026 edition, bringing together senior creative leaders and global brand marketers shaping the future of…...