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News
Digital gets its day in the AOY shortlist sun
45+ min ago (83+ words) strategyonline.ca Digital gets its day in the AOY shortlist sun On Day 4 of strategy's rollout of Agency of the Year shortlists, we're spotlighting shops whose standout work had online media at the heart of their campaigns. Toronto Tempo’s sponsors…...
Toronto Tempo’s sponsors are helping build fandom from the ground up
2+ hour, 14+ min ago (72+ words) strategyonline.ca Toronto Tempo’s sponsors are helping build fandom from the ground up The Toronto Tempo took centre stage at the Sponsorship X conference in Toronto on Aug. Marketer Moves: SickKids appoints director of marketing operations Hollywood Casino encourages players…...
Meet the nine AOY shortlisters in PR
1+ day, 1+ hour ago (89+ words) strategyonline.ca Meet the nine AOY shortlisters in PR As strategy's Agency of the Year reveals continue, today we're putting the spotlight on the people behind the campaigns that got people talking, sharing, thinking – and, ideally, doing. RBC taps Wrexham…...
Shine Foundation evolves its ‘More Than You See’ platform » Strategy
2+ day, 34+ min ago (108+ words) Shine Foundation evolves its ‘More Than You See’ platform strategyonline.ca Shine Foundation evolves its ‘More Than You See’ platform The Shine Foundation is evolving its brand platform and expanding its definition of what a "dream" can look like, moving…...
Agency Moves: Diamond adds a CD, Viral Nation makes senior hire
2+ day, 1+ hour ago (93+ words) strategyonline.ca Agency Moves: Diamond adds a CD, Viral Nation makes senior hire Diamond makes CD hire Rebecca Dunnet has joined Diamond as its new creative director. RBC taps Wrexham AFC’s global rise with back-of-kit sponsorship Shine Foundation evolves its…...
Courage debuts Good Peels with a pop culture twist
1+ week, 21+ hour ago (97+ words) strategyonline.ca Courage debuts Good Peels with a pop culture twist Courage has developed a campaign supporting the launch of Good Peels, a new challenger brand in the rapidly growing ready-to-drink category. Vector finds new fuelling occasion for late-night athletes…...
JERi positions creators as strategic partners in agency launch
1+ week, 22+ hour ago (113+ words) strategyonline.ca JERi positions creators as strategic partners in agency launch JERi co-founders, from left, Ross Yellowlees, Jess Hunichen and Emily Ward As brands increasingly place value on authenticity over polish, creators have become a key cog, not just as…...
Porter celebrates 20 years with blind box collectibles
1+ week, 22+ hour ago (98+ words) Porter Airlines kicks off 20th birthday celebration with blind box collectibles strategyonline.ca Porter celebrates 20 years with blind box collectibles Porter Airlines is extending last year’s "The Little Things" brand platform by jumping into a new product category: blind boxes. Vector…...
Oh, Canada. Who are you, really?
1+ week, 1+ day ago (76+ words) strategyonline.ca Oh, Canada. Who are you, really? Will Novosedlik’s article was previously featured in the Summer 2026 issue of Strategy Magazine. Agency Wins: Willful picks Berners Bowie Lee as creative agency Nature’s Way harnesses forces of nature in platform expansion…...
Hostess takes its G.O.A.T. to absurd new heights
1+ week, 2+ day ago (92+ words) strategyonline.ca Hostess takes its G.O.A.T. to absurd new heights Hostess Canada is taking an entertainment-first approach to the nationwide launch of its new Craze lineup, using a skydiving goat puppet to capture attention among younger snackers. Ford leans into its…...