News
Cadbury’s Easter bunny proves the power of repetition
4+ hour, 52+ min ago (461+ words) Cluck, cluck, repeat. Every Easter, Cadbury's bunny returns to prove that a familiar idea, left largely untouched, can still cut through. The Cadbury Bunny doesn't dance on TikTok. It doesn't chase relevance across platforms, post three times a week, or…...
Ads of the Week: jittery lemons, jelly scores and goat operas
23+ hour, 5+ min ago (1129+ words) Mike's finds its characters, JELL-O measures fandom, IAMS goes cheeky, Verizon builds tension and McDonald's follows the shortcuts. An April Fool's stunt stretches baby monitoring into college life, with just enough truth to land the joke. Calling out Size 18, referencing…...
BrewDog’s Pink IPA was my idea... I’ve since mastered the risk and reward tightrope
1+ day, 17+ hour ago (1193+ words) The Drum at Cannes The Drum Live UK The Drum Awards Festival The Drum at Possible The Drum at CES The Drum Burns Supper Sarah Warman has had a hand in countless explosive marketing campaigns. Bouyed by the failures as…...
Only a fool would run a funny ad just once a year... and for a fake product
2+ day, 9+ hour ago (724+ words) Our resident humor columnist, Paddy Gilmore, explains how brands are doing humor a disservice by relegating it to a fake day for fake products. A 'fool' in the boardroom. (Adobe Stock) Given all the stresses in the world right now…...
Apple: 50 years of advertising different
3+ day, 7+ hour ago (1368+ words) As Apple turns 50 today, we revisit the standout ads, from "1984" to "I"m a Mac," that helped define one of the world"s most distinctive brands. Across 50 years, Apple has set the tone for what advertising can be, moving from…...
Enfin Levé unveils world’s first ‘T rex leather’ handbag
2+ day, 13+ hour ago (605+ words) In an exclusive interview with the fashion brand, VML and Lab-Grown Leather, we delve into the making of this one-of-a-kind luxury object grown from reconstructed dinosaur DNA. In a move that feels closer to science fiction than fashion, avant-garde Berlin…...
Coca-Cola celebrates decades of restaurant partnerships with ‘And a Coke’
2+ day, 12+ hour ago (419+ words) The drinks giant's US marketing president breaks down a campaign that spotlights community, QSR and Americana. 'And a Coke': Major new US campaign celebrates Coke's restaurant and take-away partners (Coca-Cola) Ever ended a restaurant order with " and a Coke? The…...
April Fools’ Day 2026: Top jokes from Dude Wipes, Tesco, Babybel and more
3+ day, 18+ hour ago (1761+ words) On a day filled with practical jokes, hoaxes and pranks, it is prime time for brands to have some fun with campaigns and across social media. April Fools" Day has once again given brands the perfect excuse to get weird,…...
Mark Henshall believes originality still earns attention in an AI world
3+ day, 23+ hour ago (287+ words) Anything is Possible content and PR lead Mark Henshall, juror for The Drum Awards Festival Content category, shares why storytelling, trust and editorial craft still drive performance. When it comes to platforms, Henshall pushes back on the idea of optimizing…...
What brands and PRs can learn from Netflix’s Rupert Murdoch documentary
4+ day, 12+ hour ago (812+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The four-part docuseries explores the rise of the News Corp…...