3+ hour, 26+ min ago  (364+ words) British-Indian vodka brand Desi Daru has landed a spot on the new Planetarium cocktail menu at The Dorchester's Vesper Bar. The new signature menu at London's Vesper Bar features 12 serves, including three hero cocktails: Saturn, Cha, and Haumea. Created by…...

3+ hour, 36+ min ago  (518+ words) Single estate Cognac producer Frapin hopes to engage a younger generation with a new look for its flagship bottling. The limited run of 8, 000 bottles features artwork filled with nods to the Frapin estate in Segonzac. The brand's communication manager Thomas…...

3+ hour, 33+ min ago  (1509+ words) In case you need a reminder, the 2026 Fifa World Cup kicks off tonight. From bottle designs to bar carts, here's how spirits brands are celebrating. Football, football and more football. Tonight (11 June) sees Mexico and South Africa line up for…...

6+ hour, 3+ min ago  (363+ words) Launching today (11 June), Jaywalker is a new cocktail bar and event space inside the Bushwick distillery of New York Distilling Company (NYDC). NYDC said the bar is an "ode to the city's artists and rebels', with its name echoing the…...

1+ day, 3+ hour ago  (255+ words) Canadian whisky brand Crown Royal, which is owned by Diageo, has launched a new campaign and platform called "Bring It. The new campaign is inspired by the belief that everyone has something valuable to contribute. Bring It celebrates the songs,…...

2+ day, 3+ hour ago  (1101+ words) The social media landscape has gone through a rapid evolution in the past 12 months, with spirits brands increasingly moving away from polished, aspirational content to embrace spontaneous participation. While platforms like Instagram and You Tube have remained important for storytelling…...

2+ day, 3+ hour ago  (1308+ words) From clothing collabs to celeb-fronted campaigns and Matthew Mc Conaughey's mother, here are the top marketing moves from May. May in spirits marketing saw Sophie Turner reprise her role as the face of St-Germain's summer push, while Zoe Salda'a got…...

2+ day, 3+ hour ago  (357+ words) The cocktail bar at the H'tel Lancaster in Paris, Copper Bay, has created a menu called Hexagonal, which aims to showcase the "richness and diversity" of French distillation. The name is taken from France"s nickname, l"Hexagone, referring to…...

2+ day, 3+ hour ago  (343+ words) Cornish producer Tarquin's Spirits' second limited edition gin for summer 2026 was selected by UK gin lovers through a public vote. Tarquin's Cornish Apple & Elderflower Gin is the latest creation by Tarquin Leadbetter, founder and master distiller of Tarquin's Spirits. This…...

2+ day, 4+ hour ago  (459+ words) Ian Alexander and Mario Firmani will be beverage partners at the soon-to-open Limo Bar in New York City's East Village. Both Alexander and Firmani were previously bar directors at The Dead Rabbit. The bar opens this week (11 June) and is…...