6+ hour, 44+ min ago   (306+ words) The collection debuts in partnership with Harlem’s Fashion Row Harlem’s Fashion Row (HFR) and Mattel launch the American Girl x Harlem’s Fashion Row Cherry Blossom Couture Collection. The collection was designed by Brooke Sumpter, the 11-year-old Founder of Brooke LauRen…...

6+ hour, 32+ min ago   (1501+ words) The annual list features trending toys across categories, price points, fandoms, and play patterns for the holiday season. Amazon is getting a jump on holiday shopping with its 2026 Top 100+ Toys list, highlighting a mix of trending products, collectibles, sensory toys,…...

13+ hour, 10+ min ago   (97+ words) Legacy of Horses re-creates iconic horse breeds as 1:12-scale adult collectibles. After decades of bringing miniature ponies to playrooms, Schleich is horsing around with a new collectible concept for adult equine enthusiasts. The inagural herd features three iconic horse breeds....

13+ hour, 25+ min ago   (150+ words) Source: Sony Pictures Animation The upcoming film and accompanying toy line will launch in fall 2027. Funrise enters a global master toy partnership with Sony Pictures Consumer Products for its upcoming Hotel Transylvania film. The movie series continues with The Haunting…...

14+ hour, 37+ min ago   (174+ words) The Toy Book Overture by Maestro Media Offers Resources to Game Creators The initiative offers Maestro’s infrastructure to designers, licensors, publishers, and more. Maestro Media opens its resources to designers, publishers, licensors, and retail partners with the launch of Overture…...

1+ day, 8+ hour ago   (364+ words) Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for…...

1+ day, 5+ hour ago   (381+ words) Source: NKOK/The Licensing Book Licensees celebrate 35 years of SEGA’s iconic blue blur! “This is not a small quantity of units,” Kalinske told The Toy Book in January 1992. “It’s just that Genesis is selling as fast as it hits. Besides,…...

1+ day, 9+ hour ago   (121+ words) Collectibles, activations, and a new ‘Ocarina of Time’ edition are headed our way. Nintendo celebrates 40 years of The Legend of Zelda with a packed lineup of games, collectibles, consumer products, live events, and entertainment experiences galloping through Hyrule this year…...

1+ day, 13+ hour ago   (98+ words) Source: Warner Bros. Discovery Global Consumer Products This year’s lineup showcases the evolution of Warner Bros.’s beloved properties. Warner Bros. Discovery Global Consumer Products returns to Brand Licensing Europe 2026 to showcase its brands and entertainment portfolios. One key headliner…...

1+ day, 13+ hour ago   (179+ words) Source: The Toy Book A look at the history of an iconic toy brand that shares a milestone anniversary with The Toy Book. “I think it’s a reflection of the brighter future Trek gives us,” says NECA Brand Manager (and…...