When veteran producer John Morayniss hung out his shingle as Blink49 Studios five years ago, he knew the company’s work would be markedly different from his past experiences at Alliance Atlantis and Entertainment One. But Morayniss had no idea how dramatically…
Instagram is reportedly throwing some serious money at YouTubers, offering select creators as much as $500,000 to bring their long-form content to the platform. After years of trying to compete with TikTok through Reels, Instagram has set its sights on YouTube,…
Instant feedback paired with a generation primed to watch “spooky” content created the perfect foundation for a new breed of creator-directors No matter which movie wins the Oscar, 2026 in film will be defined by horror and some of the genre’s…
Instagram isn’t just chasing YouTube‘s TV watch time and ad revenue–it’s chasing its talent, too. The Meta-owned platform has offered to pay some YouTubers up to $500,000 to post videos with its newly announced long-form horizontal format “Features.” According…
Instagram wants what YouTube has — and it's willing to pay up to get it. In an effort to persuade content creators to post long-form video on Instagram, the company is paying a select number of creators hefty sums, according to…
The buzz around J.Crewâs influencer collaborations is the result of Chief Marketing Officer Julia Collierâs deliberate casting strategy: choosing content creators unexpected enough to catch consumersâ attention. J.Crewâs CMO on casting creators who get the internet…
Most of us in this industry use the words “ambassador” and “influencer” interchangeably. But based on a recent conversation I had at a MediaPost event, I am convinced they are two completely different things that just happen to show up…
Tumblr released its annual Year in Review lists Wednesday. And starting Dec. 7, Tumblr will add a personal touch to its Year in Review, enabling users to click one button and see their most popular posts, most frequently used tags and…
Earlier this month the U.S. Small Business Administration put creator companies inside the federal small-business system. The announcement arrived in language few creators use in everyday life: NAICS 5121. The message was far simpler. Creators build businesses and the federal government is…
As social media pushes brands to be louder and zanier than ever, ADWEEK’s 2025 Creative 100 Brand Innovators are pushing boundaries—in brand safe ways. These honorees are building brands with unconventional creativity, challenging their categories, and inspiring other marketers to do…
The business of creators: brand deals, creator funds and payouts, talent agencies and studios, and creators moving into Hollywood.
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