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Gong cha Taps Stray Kids' Felix to Drive Global Brand Platform
2+ hour, 19+ min ago (391+ words) Moving beyond the familiar style of K-pop endorsements, Jung von Matt HANGANG portrays Felix in a more artistic and expressive light, immersed in the studio as he composes and plays instruments. Creative Agency Jung von Matt HANGANG has won Gong…...
New York Festivals Announces 2026 Financial and PR & Purpose Juries
5+ hour, 22+ min ago (354+ words) Pete Gosselin will lead the Financial Executive Jury, and Josh Budd the PR & Purpose Executive Jury. The New York Festivals Advertising Awards has announced the 2026 Financial and PR & Purpose Specialty Executive Jury panels. The Financial Executive Jury, led by Jury…...
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1+ day, 13+ hour ago (24+ words) Creative Dive: When the Cilantro Ran Out in Taiwan, Doritos Stepped In'Branding in Asia Sorry, but we couldn't find what you were looking for...
Jasmine Dadlani on Humor, Creative Risk, and Brands as an Antidote to a Heavy World
1+ day, 6+ hour ago (642+ words) The Chief Strategy Officer at Mc Kinney on insight-driven creative risk, the value of client candor, and what she's looking for as a juror at this year's New York Festivals Advertising Awards. As part of an interview series in collaboration…...
Coca-Cola's New Campaign Challenges Japan to Separate the Fizz From the Sizz
1+ day, 7+ hour ago (279+ words) Sound has a way of triggering recognition in an instant. "Fizz or Sizz" brings together two familiar noises that often blur together" The Coca-Cola Company has launched "Fizz or Sizz", a campaign set in Japan that invites audiences to distinguish…...
Creative Dive: How Doritos' 'Cilantro Swap' Became a Snack Moment in Taiwan
1+ day, 13+ hour ago (551+ words) Starcom Taiwan fast-tracked Doritos into one of Taiwan's most popular TV dramas, sparking a snack trend " the "Cilantro Swap' " that dominated social feeds across the country. Doritos (Pepsi Co Foods Taiwan) When a once in a hundred year typhoon hit…...
'Your Skin is Your Armor' - BULK HOMME Campaign Reimagines Samurai Tradition
1+ day, 23+ hour ago (188+ words) BULK HOMME, a Japanese men's skincare brand, has launched a new campaign under the theme "Your Skin is Your Armor," that draws on Japanese cultural tradition with a modern approach. "Since most Japanese men associate skincare with the beauty category,…...
Adrian Tso on Hong Kong's Creative Scene, Risk-Taking, and the Art of Case-Writing
3+ day, 4+ hour ago (670+ words) The Chief Strategy Officer of BBDO Hong Kong on the city's creative scene, shifting client attitudes toward risk, and what he'll be looking for as a juror at this year's New York Festivals Advertising Awards. As part of an interview…...
From Fossil to Fashion: Lab-Grown T-Rex Leather Handbag Debuts in Amsterdam
3+ day, 3+ hour ago (454+ words) While this first piece is unique, T-Rex leather itself will continue to be produced. The material will be made commercially available to brands and designers. Feel like there is something unique missing from your accessories collection? A handbag made from…...
Kazuhiro Shimura Selected as Innovation Lions Jury President at Cannes Lions 2026
3+ day, 7+ hour ago (192+ words) Branding in Asia Kazuhiro Shimura Selected as Innovation Lions Jury President at Cannes Lions 2026 Creative agency Dentsu has announced that Kazuhiro Shimura, Executive Creative Director of Dentsu Inc. , has been selected as Jury President for the Innovation category at the…...